Radio rhetoric is set apart from traditional rhetoric by the efficacy it commands. This study focuses on rhetorical perspective in radio communication, noting 10 identifiable aspects of radio rhetoric noteworthy in undertaking rhetorical criticism: (1) the pressures of federal regulations which require balanced presentation affect preparation; (2)…

The governmental process entails a great deal of talk and writing. Much political language is informal, and some is official. In either case, its linguistic categorizations shape perceptions and feelings about problematic and controversial public issues, reflecting and playing upon the ambivalence and changing perspectives of all who are involved.…

To speak, write, and react to language with awareness is to live at least somewhat more fully than to be oblivious to the manifold nuances and potentialities of language. With this idea in mind, the rationales, strategies, and implications of three language-related assignments for advanced composition are presented. The first assignment asks…

This volume, designed for advanced undergraduate and graduate students, addresses the research needs of behavioral scientists interested in various facets of speech-communication and provides a theoretical point of departure for investigating speech as a behavioral science. Chapters 1-7 provide the background and strategy for the formulation of…

Materials in this bibliography concerning rhetoric and public address appeared in publications on speech communication and contiguous areas during 1972 (unless otherwise indicated). Entries are divided into four categories: bibliography, ancient era (history and culture, theory, and practitioners and theorists), medieval and renaissance era…

The magnitude of the effect television has on young people's lives makes it an important source of drug abuse information, but there is a question as to whether or not such information is persuasive. Some studies indicate that viewer response to anti-drug television commercials falls into four judgmental dimensions: relevant persuasion, negative…

In a 1968 address, Franklyn S. Haiman stated that public discourse at that time was marked by irrationality because of emphases on emotional appeals, disorganization, and aggressive or abusive style and language. He also cited "body rhetoric" (lawful protests or marches) and civil disobedience (illegal actions) as examples of irrational arguments.…

This bibliography of research on counterattitudinal advocacy begins with a list of independent variables, cross-indexed with authors. In the research summaries, the compiler has followed a consistent pattern of organization: (1) the hypotheses are stated first, followed by the independent and dependent variables, (2) a summary of the manipulation…

The countermovement to the women's liberation movement has been varied both in origin and organization and has been slow in making its impact. Presented in this paper is an analysis of several countermovement strategies which focus upon the issues of opposition to the Equal Rights Amendment, abortion law reform, and arguments about the nature of…

While investigating materials for a new course at City College of New York dealing with the rhetoric of women activists, women who were previously actively involved in the "political scene" were asked to respond to the question, "Does the fact that you are a women affect the content, delivery, or reception of your ideas by the audiences you have…

An analysis of the bargaining process in international arms control negotiations is possible by developing a framework of interrelated hypotheses, by delineating and practicing interactions study called "Bargaining Process Analysis," and by formulating procedural steps that bridge the gap between laboratory studies and "real world" situations. In…

This book discusses various approaches to the teaching of composition from classical and contemporary sources. It is intended to give a comprehensive coverage of the various kinds of oral and written themes students are expected to create in college and high school. The book can be used as a basic text in college composition and rhetoric, for…

This volume of the Michigan Speech Association secondary curriculum guide--an expanded version of the 1968 edition (ED 026 393)--is devoted solely to the development of debating skills. The guide is intended to assist teachers in planning a course of instruction in debate and to provide techniques for coaching students who participate in an…

At this 1972 conference, upper division and graduate students from nine western colleges submitted papers on the theory, history, and criticism of rhetoric. Three of them are published in this conference report, along with the principal address. In "Rhetorical Criticism as Argument," the principal address, Wayne Brockriede suggests that useful…

The author suggests that we are moving into an era where skills in persuasion are considered prerequisite to other management skills and discusses the emphasis on interpersonal communication as a continuing process that serves the purpose of making known and available to an industrial group the resources of individual human beings. He cites the…