To examine political debate formats with regard to past usage and future possibilities, an analysis was made of the format features of the 1960, 1976, and 1980 general election presidential debates. Also analyzed were the formats used in the primary debates for Democratic presidential candidates in 1976 and for the Republican presidential…

A study was conducted to examine the effects of NBC television's critical commentary on a 12-minute 1984 Reagan campaign film on audience perceptions of gratifications received from the film. It was predicted that exposure to the critical NBC commentary would result in lower evaluations of the film's helpfulness (gratifications received), and that…

This study investigated the efficacy of using inoculation theory in developing students' skills in resisting pressures involved with drinking and driving situations. Inoculation theory stems from psychosocial investigations that have demonstrated that resistance to specific opposing arguments can be increased if subjects are familiar with these…

Ethnographic classroom research shows culturally different children follow non-congruent patterns in arguments with their peers. Protests by two first grade boys from different cultures are examined, and some ways in which their protesting styles differ are indicated. A Black American child pursues final protests using successively more aggravated…

Four position papers are presented that were given during a study-week dealing with questions related to language as communication, the notion of argumentation in second language teaching methodology, and ways of introducing argumentation phenomena into the language class. The papers, representing four different positions, are the following: (1)…

Sixty-five female undergraduate students who were either standing or reclining listened to a tape-recorded counterattitudinal speech containing either strong or weak arguments. Their evaluations revealed a significant interaction between posture (standing or reclining) and quality of arguments (strong or weak) on a measure of attitude change.…

The jeremiad, a sermonic rhetorical form, played a significant role in the American Revolution. As a successful social movement, the Revolution generated a language that portrayed its interpretation of reality. This was achieved in part through the use of significant forms that served to provide a link between the past and future and to foster a…

Within the large body of literature on attitude change, many diverse and sometimes apparently conflicting findings have been reported. A catastrophe theory model of attitude change that attempts to synthesize many of these diverse findings is proposed. Attitude change is usually monotonic with message content or the strength of the persuasion…

Boaventura De Sousa Santos, a Portuguese law professor, appears to be the first legal scholar and theorist who works with rhetorical theories and who is accepted by the legal profession. Santos's major works have centered on the legal system of Pasargada, a Brazilian favela (squatter village) whose residents try to settle disputes outside the…

Based on the premise that the examination of primordial and universal genres of utterance illuminates universal principles of speaking and meaning, this paper examines the Anglo-Saxon boast, a common form of speaking among Germanic warrior societies during the early middle ages. It tells how Old English literature provides evidence from which the…

The focus of the contributions to this journal issue is communication theory and research. Following an introductory article that deals with the need for quality control in the criticism of communication research, eight articles offer discussions of the following topics: the nature of criticism in rhetorical and communicative studies, some issues…

Theorizing about evaluation should be conceptualized as a human activity governed by certain strategies and principles. The theories advanced by various evaluators have changed over the years, thus illustrating ten principles of evaluation. The starting point for theory development or modification is self-reflection and review of one's own…

The task of the journalistic pluralist is one of presenting alternatives so that audiences may exercise personal freedom in choosing among them. It has been held generally that the more publications there are--the more sources of information--the more the idea of pluralism will be served. However, with the consolidation of media ownership and the…

Teachers of all subjects at all levels are constantly searching for helpful new materials, and many corporations and special interest organizations have responded by preparing and distributing free or low-cost materials for "educational" purposes. However, a teacher should preview such materials carefully before using them to determine whether…

According to their personal points of view regarding United States politics, a panel of foreign correspondents from other nations evaluated the United States electoral process and discussed the difficulties involved in conveying the complexities of this process to an audience. This document contains an edited transcript of the panel's comments.…