A college fund raiser offers advice on cultivating foundation funding, including preparatory research on institutional priorities, foundation goals, and funding history; writing a thorough and persuasive proposal; and following up with personal contacts after submitting the proposal. (MSE)

Research is reported showing that children are lexically conservative in the domain of learning argument omissibility. Two studies (one observational case study, one experimental) show a relationship between the argument frames used in input and those used by child subjects. (Contains 38 references.) (Author/LB)

Reports on a university program to encourage thinking about internationalization and cultural differences using a multimedia platform. Results indicate that the public is eager to investigate cultural differences, that advertising is a field well-suited to exploration of mass media imaging of cultures and this format affords the flexibility to…

A supporter of affirmative action in California sees attackers as mean-spirited and practicing wedge politics. He stresses its legality and opposes a proposed California Civil Rights initiative. An opponent criticizes affirmative action, noting practical difficulties in application and its opposition to American values of fairness. He defends the…

Reports on the rationales used by viewers in determining winners and conclusions about televised political campaign debates. Studies responses of 370 viewers of the 1992 presidential and vice presidential debates. Analyzes data and determines trends suggested by the results. (HB)

Considers the linguistic choices of candidates in the 1992 presidential election debates as intending to display presidential character and as suggestive of an ability to satisfy voters' needs. Analyzes the three candidates' dimensions of perceived character and ability to address needs. (HB)

Describes why televised vice presidential debates are worthy of more sustained study. Identifies five purposes of vice presidential debates. Examines critically the 1992 vice presidential debate in light of these purposes. Considers the debate format's effects and the argument strategies of the participants. (HB)

An essayist shares ideas on the making of good speeches. Elements recommended include establishing rapport early, structuring the speech well, using language for movement, making the most of the occasion, focusing comments carefully, phrasing well, communicating purpose, having a theme, avoiding problematic vocabulary, and arriving at completion.…

The author responds to issues raised in comments about a previous article, and defends his position of discussing Firthian insights from a generative point of view. (11 references) (CK)

A professor of sociology and anthropology chronicles the development of a course in environmental problems, beginning with inquiry into the issues and culminating in design of a course focused on research and discussion rather than lectures. Students responded positively to the exploration of multiple perspectives, particularly those at the…

The two major reports of the Holmes Group--"Tomorrow's Teachers" and "Tomorrow's Schools"--contain sharply contrasting rhetorics: the rhetoric of democratic values and scientistic rhetoric. Critical analysis of the reports suggests that the contrast highlights the contradictory tendencies embedded in the reform movement. (IAH)

Three elements of persuasion (source, message, and audience) are discussed, and a paradigm for persuasion, the Elaboration Likelihood Model, which unifies many existing attitude theories, is described. Selected concepts and research on attitudes and persuasion are also examined as a context for teaching preventive behaviors and strategies in…

Looks at how the theories of William Perry and Jean Piaget explain choices students made in writing persuasive essays. Examines the implications of their theories for teaching persuasion to eighteen-year olds. (SR)

The pedagogical power of narrative has been much underestimated. Master cases using narrative or electronic narrative significantly enhance learning. The modern "bite"-oriented casebook does not make effective use of narrative materials or meet neurological needs. A useful approach might combine master cases, electronic narrative, high-quality…

A study of the relationships between intermediate English-as-a-Second-Language (ESL) students' reading and writing of both persuasive and descriptive texts found very complex effects involving such previously unresearched areas as differences among genres, student proficiency levels, student academic levels, and measurement instruments. (33…