In teaching students to write for an audience, teachers should stress the meaning and purpose of the composition over rhetorical correctness and should emphasize style as well as content. Four teaching approaches through which students may establish and communicate their purposes are (1) "immediate feedback," in which teachers motivate pupils…

Consumer education should be integrated throughout the curriculum in an inter-disciplinary manner. English teachers have unparalleled opportunity to provide students with excellent foundations for critical and interpretive reading and thinking in the area of advertising, as they are involved with reading, vocabulary building, and both oral and…

Activity within the feminist movement, while greatly productive and involving many women, offers limited career opportunities in a paid capacity. However, for women who are trained in speech communication but who do not want to teach, Commissions on the Status of Women (state and county) do provide some paid employment utilizing speech skills in…

Developed as a high school quinmester unit on persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches of the Day," political speeches, TV commercials, and other types of speeches. Practical use of persuasive methods for school, community, county, state, and…

The rhetorical theories and practices of ancient India and China provide the themes of this book. An examination of the relationship between culture and rhetoric, East and West, opens the book. The rhetorical milieu of India, its philosophy, social system, and uses of speech, leads to a probing of the caste system and speech of the Brahmins.…

In this survey history of the documentary or nonfiction cinema, major emphasis is placed upon John Grierson and the British documentary movement as exemplary of the factual films with goals of social improvement and on Robert Flaherty, whose movement stressed poetic or humanistic nonfiction film treatment. Newsreels and current trends in…

A laboratory experiment, using videotape, was designed to test the self-interest hypothesis, that is, that a subject will increase his effectiveness if he argues in favor of a position that is opposed to his best interests. Four hundred fifty-nine subjects participated in a Solomon Four-Group design for primary data acquisition. Strong opinion…

This research describes the attempts of 24 male and 24 female Kikuyu children (aged 2-9 years) to persuade other Kikuyu children and adults to comply to their demands. Examined was the sequence of behaviors beginning when a child encountered a noncompliant response from a target, and continuing until the child either gained compliance or gave up…

The author recently took a look at how Denmark encourages experimental schools and suggests that, in Britain, there should be a new form of direct grant, which allows and encourages local groups to set up their own schools. (Editor/RK)

The nation's diverse teacher education programs must contend with demands for curricular revision and public school improvement, decreasing enrollments and budgets, and competition from private research labs and funded teacher centers. Discusses those conditions that affect teacher training schools, colleges, and departments and analyzes the…

Despite passionate local protests, an increasing number of small schools are either closing or are threatened with closure. Author suggests that any group of parents, teachers and others in a community who want to keep their local school going should be given a fair share of public funds in order to do so. (Editor/RK)

Examines the importance of defining terms in the process of gathering statistical data. Cites the example of the debate over the number of children abducted by strangers. Concludes that statistics are part of the persuasive rhetoric of social problem promotion and have social consequences. (FMW)

Suggests that an interpretive view of communication, with philosophical assumptions about the nature of persons and communication, provides a perspective from which scholars study argumentation. Presents arguments supporting the value of the interpretive perspective, and answers criticisms by showing how those criticisms are grounded in…

Determined if subjects' (N=79) cognitive responses to a persuasive communication are more highly correlated with attitude change than the recall of arguments presented in the communication. Subjects were exposed to a systematically designed persuasive communication and then tested for their retention of arguments presented in the communication and…

Presents a procedure for identifying metaphorical concepts guiding the rhetorical invention of three Cold War "idealists": Henry Wallace, J. William Fulbright, and Helen Caldicott, whose collective failure to dispel threatening images of the Soviets is located in a recurrent system of metaphors that promotes a reversal of the enemy-image…