Drawing on her interviews with professional ghostwriters who work primarily in organizations, the author examines what this practice implies about society's current attitudes toward authorship, written work, and literacy in general. She also examines the ethical arguments that various critics of ghostwriting have made. (Contains 3 notes.)

Upper-elementary students encounter a sometimes dizzying array of traditional and nontraditional texts both in and outside of the classroom. This practical handbook helps teachers in grades 4-6 harness the instructional potential of fiction, poetry, and plays; informational texts; graphic novels; digital storytelling; Web-based and multimodal…

A study examined and tested the knowledge sources individuals tap in the planning process and the process of plan modification. It is expected that contrary to plan-based theories, individuals will fail to remediate flaws in their plans if given the chance to develop a plan to pursue the same goal. It is also expected that differences exist…

A study which reviewed the research literature analyzed the relationship between television advertisements and the lowering of the self concept. Although television advertising has a relatively short history, today a person can hardly escape from it. Advertisements are specifically targeted to age-related and demographic groups. By focusing on…

The news on Channel One, with its impression of vague anxiety, looks and sounds like regular television news, only more so. In either case, the news is just "filler"--its real function is not journalistic but commercial, meant to lead into advertisements (ads). Mass advertising tends to assume that its audience will not be studying it…

Based on the idea that to beat the competition and impress college admissions officers a student must write a first-rate college application, this guide provides easy-to-follow, step-by-step instructions for applications that get results. The guide contains worksheets, checklists, and examples that will help the student in the admissions process.…

This paper outlines methods for students in an introductory speech course at Southern Arkansas University to use microcomputers as essential research tools in class assignments. The outline is divided into seven projects, each with two objectives and a list of activities and procedures: (1) speech of introduction; (2) impromptu speech; (3)…

Educational practices often concentrate on rote knowledge of facts while neglecting problem solving skills. When students are encouraged to think critically, analyze, and question they are far better prepared to deal with the future. Classroom debate can be an effective method in all subject areas to achieve this end, helping the student to move…

This paper reports findings of a study examining the appreciation of editorial cartoons as a function of personal characteristics rather than group membership. The variables examined were self-consciousness and the ability to utilize humor as a coping mechanism. Appreciation of editorial cartoons during the 1992 presidential campaign was measured…

This document looks at advertising and political commercials in radio. When placing an advertisement, in any media in general and radio in particular, one takes into consideration qualitative and quantitative data: how many people are listening, and who they are, and what level of education they have attained. Listeners have extremely well…

College faculty who teach writing courses might find an examination of early religious literature helpful when trying to explain "writing for an audience" or "audience awareness" to their students. The Jesuit priest who preached to and wrote for the Indians in Brazil during the early colonial period, Jose de Anchieta, is a…

Noting that teaching the research paper seldom gets below surface conventions, this book surveys the work of key theorists in rhetoric, past and present, and seeks to change the way teachers and students think about the relationship between writers and readers. Focusing on theorists who see the creation of knowledge as a social process, the book…

In many advertising programs, students spend a great deal of time coming up with creative strategies, writing copy, and preparing layouts based on objectives provided by a client (or professor) and directed to an already established target market. Seldom, however, do students learn firsthand about the advertising decision making on the part of…

Debate surrounding the 1988 Yellowstone National Park fires provides material for a case study into the relationship between a crisis and public argument. Studies like this reflect the importance of a recent trend in higher education, namely, the analysis of environmental issues from different academic perspectives. In this case, analysis of…

This paper addresses the issue of improving student retention and quality of life on campus through the application of principles expressed by Sabre (1980) involving community development. Sabre's ethical principle of nurturing the capacity for mutual persuasion is discussed as a central vision and purpose for organizing and guiding community…