The Advertising Division of the proceedings contains the following 20 papers: "Business and Communication Programs' Contribution in Advertising Education and Research: A Comparison" (Tien-tsung Lee); "Attributions of Advertising Influence Via Third-Person Perceptions: A Review and Synthesis" (Don Umphrey); "Advertising…

Proposes two motivational instruments that can help students gain an understanding of the issues and analyze their importance. The first step, F.I.N.D.(ing) an article, involves identifying Facts, Issues, Nation(s) Involved and Dilemma. The second step incorporates seeing R.E.D., (R)ecognizing the Issue, (E)valuating the Issue, and (D)efending the…

Explores role of college textbooks in students' acquisition of special disciplinary literacy, focusing on use of metadiscourse as manifestation of writer's linguistic and rhetorical presence in a text. Features are compared from 21 textbook extracts in microbiology, marketing, and applied linguistics with similar corpus of research articles,…

In recent years there has been growing awareness of the need to support primary and secondary students in developing competencies for active and participatory citizenship. Among the essential competencies identified in a recent study of politically active teachers was the ability to expand ideas into arguments. This article reports on the early…

In this article the authors focus on how features of a computer-supported collaborative learning (CSCL) environment can elicit and support domain-specific reasoning and more specifically historical reasoning. The CSCL environment enables students to collaborate on a historical inquiry task and in writing an argumentative essay. In order to support…

Over the last 30 years, inquiry-based teaching has become a highly valued component of professional development and practitioner research in Australia and New Zealand. This volume of the Language Teacher Research Series focuses on teaching and learning experiences in those two countries, which encompass a large geographical area with diverse…

This digest summarizes a larger document of the same title which takes the position that because American democracy is founded on the premise that citizens need to engage in free and open discussion of opposing points of view, it is important that intellectual conflict become part of college instruction. It suggests several ways in which…

The thesis of this book is that intellectual conflict is an important and powerful instructional tool which should become part of day-to-day student life in colleges and universities. Properly structured academic controversy results in increased achievement, better problem-solving and decision-making skills, more positive interpersonal skills, and…

This official journal of the California Association for Counseling and Development (CACD) includes the following articles: (1) "The Editor's Message" (Pat Nellor Wickwire); (2) "The CACD President's Message" (Mary Honer); (3) "The Challenge to Multiculturalism--Can We Get Along?" (Rodney J. Reed); (4) "Burnout among Crisis Intervention Counselors…

Articles on speech acts and intercultural communication include: "Investigating the Production of Speech Act Sets" (Andrew Cohen); "Non-Native Refusals: A Methodological Perspective" (Noel Houck, Susan M. Gass); "Natural Speech Act Data versus Written Questionnaire Data: How Data Collection Method Affects Speech Act…

Until the late 1960s, rhetoric instruction in the United States ignored forms of rhetoric used by black Americans, although black rhetoric has existed in the United States for as long as black people have lived there. A course in black rhetoric must acknowledge the persuasive intent of all rhetoric, but note at the same time that black rhetoric…

The utility of the controversial elementary social studies program, "Man: A Course of Study" (MACOS), is argued in this paper. A list of 12 charges made by Congressman John Conlan against MACOS, with responses to the charges, is presented. Specific passages in the student materials, films, and teacher materials are examined in context…

Most people see a tactical barrier to implementing service learning (SL), which is how to create the infrastructure that makes SL possible without placing undue burden on schools, people, and teachers. Teachers must be shown how SL can be seamlessly incorporated into their teaching. The media are not especially concerned with SL, but coverage is…

A study examined differences in argumentative strategies in Japanese and American English by analyzing English essays on capital punishment written by 22 American high school seniors and 30 Japanese college sophomores. Differences were found in the organizational patterns, content and use of rational appeals, preference for type of diction, and…

This study tested the effects of linguistic qualifiers and intensifiers on the number and types of replies elicited per argument and per challenge posted in online debates. To facilitate collaborative argumentation, thirty-two students (22 females, 10 males) enrolled in a graduate-level online course classified and labeled their messages as…