To understand why and how marketing educators can best use generative artificial intelligence (AI), such as ChatGPT, this article integrates a literature survey, interviews with both marketing educators and managers, and surveys of both marketing educators and students. In leveraging these inputs, the authors argue that generative AI can…

ChatGPT, a generative AI program developed by OpenAI, has raised serious questions about the future of education since its launch in November 2022. This paper argues that ChatGPT has the potential to redefine existing educational theories and the role of teachers in language education. Specifically, the paper examines ChatGPT's impact on language…

When studying grammar, students must not only focus on its structure but also on its form. Form-focused activities are integral to this process, requiring students to identify and manipulate language forms. A well-established technique for facilitating language acquisition is the consciousness-raising task (CR), which aims to heighten learners'…

This article explores the effectiveness of virtual reality (VR) interventions in reducing anxiety and stress among music students, employing a quantitative, experimental methodology. Utilizing the State-Trait Anxiety Inventory (STAI) and the Perceived Stress Scale (PSS) as measurement tools, the study engaged 120 volunteer musicians from South…

This study explored the perceived impact of integrating Generative Artificial Intelligence Systems (GenAI) such as ChatGPT into a postgraduate Master of Education program, drawing on the dual perspectives of participants who were students and educators teaching students at different levels of education in England. Using the Situated…

This research presents the design of Career Counselling Information System (CCIS), a web-based career counselling information system. The research aims to reveal a design framework for a web-based career information system integrated with universities' labour market performance to support career guidance processes. This research is structured as a…

The aim of this study was to investigate whether secondary science teachers had different styles of technology adoption for technology-based assessments (TBAs), and whether teachers with different adoption styles showed different patterns of beliefs, attitudes and intentions regarding TBAs. By combining the variable-centered and person-centered…

The escalating cost of textbooks presents a considerable barrier for students in higher education. Open educational resources (OER) have emerged as a viable solution to the problem, offering freely available learning materials that can potentially alleviate the financial burden on students and enhance their academic success. OER not only reduces…

Generative AI has been expanding at an exponential rate since its widespread emergence in late 2022, yet limited research has explored its adoption or use among higher education faculty. Guided by the Diffusion of Innovations theory, this quantitative survey research study investigated higher education faculty's perceptions, adoption, and use of…

Metaverse, an amalgamation of diverse information technologies, is seen as the future of the internet and holds promise for transforming education. Leveraging metaverse media for immersive learning has the potential to reshape education practices. Despite being a novel concept, metaverse-based education has the capacity to enrich online learning…

This paper presents the integration of generative artificial intelligence (GAI) and other AI tools in English as a Foreign Language (EFL) education, addressing the limitations of traditional pedagogical approaches. Conventional EFL methods, often reliant on rote learning for standardized tests, struggle to impart practical language skills relevant…

Self-directed learning (SDL) is acknowledged as an effective language learning paradigm because learning a language is time-consuming. As language and literacy education is now embracing a more multimodal approach in writing instruction, teachers' multimodal technological, pedagogical, and content knowledge (TPACK) receives growing attention in…

The purpose of this paper is to highlight the role that technology plays in the education of students with hearing impairments. The paper delves into ambitious topics like assistive technologies and languages, access and inclusion, teacher education and practice, and the challenges encountered. The research employed a quantitative approach,…

In this study, the researchers explore lecturers' perspectives on the impact artificial intelligence (AI) has on blended learning within the context of South African higher education. AI is transforming traditional teaching and learning by enabling academic institutions to offer computerised, effective, and objective educational processes. The…

Integrating Artificial Intelligence-Powered Personalized Learning (AI-PPL) in special education teacher preparation represents a shift toward tailoring educational experiences to meet the unique needs of preservice teachers and students with disabilities. This article explores the implementation of AI-PPL tools in teacher preparation programs,…