In the present phenomenological study, I explored how some college women make sense of images of the body manipulated by Photoshop and how they perceive the Photoshop disclaimer labels currently mandated in several European countries. In-depth interviews with 16 female college students revealed four themes regarding the meanings of Photoshopped…

Undergraduate marketing majors who were enrolled in the senior-level marketing capstone course engaged with current marketing news from credible sources and practiced data visualization as part of a teaching innovation, Fantasy Brand Leagues. The ten-week assignment treated brands like players in a game modeled after Fantasy Football. The…

Nutrition labels are seen as one means of enhancing diets, but there have been no studies of attitudes towards, and use of, such labels by college students in any of the Arab countries. A questionnaire-based survey of students in several of the colleges of Kuwait University was carried out. Data were analysed using t-test, 1-way ANOVA, crosstabs,…

A personal brand is an individual's reputation and unique image, which can be a crucial differentiator in today's hypercompetitive job market. This article's two main objectives are: to present an evidence-based approach to developing the self-awareness component of a personal brand, and to analyze the impact of the assignment on student learning…

The correct labeling of seafood is important to protect nature and the rights of consumers. Given the certainty that the resources of the sea are not inexhaustible, only strict regulations and the implementation of sustainable fishing systems and reliable and traceable marketing systems can help ensure the long-term sustainability of fishery…

This article describes a learning activity designed to foster practical healthy eating skills while living on a budget.

In recent years, multinational food and drink corporations and their marketing practices have been blamed for the global childhood obesity 'crisis'. Unsurprisingly, these corporations have been quick to refute these claims and now position themselves as 'part of the solution' to childhood obesity. In this paper, I examine how and why corporations…

In this article, the author describes a classroom activity for use in introductory economics courses to motivate the study of international trade. The learning activity highlights the importance of international trade in students' everyday lives by having students inventory their on-hand belongings and identify where the items were manufactured.…

Background: Exposure to advertisements for tobacco products and tobacco warning labels evokes emotions. This study evaluated the association of discrete positive and negative emotions with interest in alternative tobacco products. Method: In 2013, 1,226 U.S. adult nonsmokers and current smokers viewed advertisements for moist snuff, snus, and…

Chinese domestic brands have developed rapidly in recent years, and yet few of them have entered global competition as product or service brands brands with exceptions such as Huawei. In addition, the evolution of Chinese brands has hardly been understood or introduced properly by international business educators. In this article, we identify the…

The necessity of an adequate scientific literacy among the population in general and students in particular is a fact. Two of the main obstacles in science education that hinder it are the lack of connection between the contents worked in class and the students' day-to-day, and the misunderstanding of scientific language. In the present study, a…

The aim of this article is to direct the social design debate to constructivist approaches to design education in the Global South. This article provides insight into the process of participatory user-centred design involving Ecuadorian third year graphic design students and cocoa cultivators of limited resources in Ecuador. The students and…

Creative Cities are facing the big challenges due to the demographical, environmental and economic issues. In this study we considered to create the educational fieldworks inside the creative city and raise the awareness in youth about the importance of the biocultural preservations to sustain the city's creativity and sustainability. Our…

Material, bodily, and social well-being are three of the basic human needs. This study investigates consumers' social feelings after reading the food labels and consuming six leading snack foods. Our hypothesis: snack choice is associated with feeling social. Consumers were provided leading snack brands that varied in nutritional value and…

This study documents the development of a classroom game simulating the effects of contractual arrangements on the economic relationships between artists, record labels, and consumers. The game was tested with multiple revisions in classroom settings over a period of three years by using surveys, interviews, session videos, and teacher…