This study reports consumer reactions to the graphic health warnings selected by the Food and Drug Administration to be placed on cigarette packs in the United States. We recruited three sets of respondents for an experimental study from a national opt-in e-mail list sample: (i) current smokers aged 25 or older, (ii) young adult smokers aged 18-24…

This study investigates the uses of English in advertising in Brazil and the attitudes of Brazilians towards the use of different difficulty levels of English in advertising. Using a two part, mixed-methods approach, drawing from quantitative and qualitative methods, I utilized a corpus study to examine English uses in Brazilian magazines and a…

Purpose: Despite evidence that adolescents become addicted to nicotine even after limited use, adolescents believe they can experiment with or smoke cigarettes for a few years and easily quit. The goal of this study was to examine adolescents' understanding of the definition and process of nicotine addiction using a mixed-methods approach. Method:…

Purpose: The goal of this study was to assess the use of "health" messages in food advertising in the USA which target children. The aim was to determine if these messages indicate the promotion of a healthful product or are a marketing tactic to promote unhealthy items, potentially undermining nutrition education efforts.…

Objective: To determine whether children perceive food with nutrition claims as healthier and tasting differently than those without claims. Methods: Fourth- and fifth-graders (n = 47) from 3 California schools participated. Two identical products (cookies, crackers, or juice) were placed in front of product packages, 1 with a nutrition claim, the…

Objective: To compare the diets of African American and Hispanic families in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) prior to the 2009 food package revisions. Methods: Mother-child dyads were recruited from 12 WIC sites in Chicago, IL. Individuals with 1 valid 24-hour recall were included in the analyses…

Childhood overweight and obesity have been increasing over recent years and, more than ever, we are being called to act, whether as clinicians, parents or educators. The aim of this empirical research is to assess children's cognitive and emotionally internalized mental representation of a "Preferred" and "Healthy Meal," using…

This paper outlines a team teaching partnership between a full time marketing faculty member and a full time professional in advertising. The purpose of the course design is to give students realistic feedback on assignments and projects so that they work for more than a grade and understand that once they are working in a full time career, a…

Purpose: The purpose of this paper is to contribute to the development of medicine education by examining pupils' perceptions of medicines and medicine use. Design/methodology/approach: Fourth graders' (n=51, aged 10-11) perceptions about medicines and their use were collected in one school through mixed-methods using a questionnaire, a drawing…

Objective: To examine undergraduate student perceptions and reported use of nutrition information labels in campus dining halls.Design: Paper surveys were administered to a convenience sample of undergraduates. Setting: This study was conducted at an urban United States university. Method: A survey about perceptions and use of nutrition…

Objective: Examining factors influencing food label use among Singapore's supermarket shoppers using the Theory of Planned Behavior. Design: A point-of-purchase survey among general shoppers in 2 supermarkets. Setting: Singapore, a country whose population is exposed to a wide range of food labeling formats because of the import-dependent nature…

Prior research has found a relationship between the health habits of individuals and their financial well-being. Little research has been conducted, however, to explore the nature of the health-wealth connection. The purpose of this study was to explore and test the association of physical health behaviors, namely exercise and diet, and health…

Objective: To assess food label use and skills and to identify their correlates among immigrants from the former Soviet Union (FSU). Design/Setting/Participants: Cross-sectional survey of a convenience sample of 200 FSU immigrants residing in New York City. Variables Measured: Food label use and skills; acculturation; and socioeconomic and…

The behavioral perspective model's (BPM; Foxall, 1990) retailing literature is built on extensive empirical research and techniques that were originally refined in choice experiments in behavioral economics and behavior analysis, and then tested mostly on British consumer panel data. We test the BPM in the context of Norwegian retailing. This…

In 2011, American School & University (AS&U) showcased some of the hottest products in the industry. This article presents the top ten most requested products as determined by readers. The top one on the list is the Bulb crusher which can cut recycling costs by 50%, can hold 1,350 4-foot lamps in a single 55-gallon drum, can crush a 4-foot lamp in…