Purpose: The marketing concept is an idea that has been adopted in non-marketing contexts, such as the relationships between universities and their students. This paper aims to posit that marketing metaphors are inappropriate to describe the student-university relationship. Design/methodology/approach: The authors provide a conceptual discussion…

This article outlines criteria to define a figurative idiom, and then compares the frequent figurative idioms identified in two sources of spoken American English (academic and contemporary) to their frequency in spoken British English. This is done by searching the spoken part of the British National Corpus (BNC), to see whether they are frequent…

Developmental psychologists have a long history of using triangle metaphors to conceptualise the social constitution of psychological development. In this paper, we present a genealogy of triadic theories, to clarify their origins, distinctions between them, and to identify key themes for theoretical development. The analysis identifies three core…

Many healthy human experiences and practices have become medicalized and professionalized within health during the past century. In the example used in this article, the legitimation of formal, "evidence-based" scientific knowledge about parenting within nursing and midwifery can have the effect of replacing and discrediting embodied, informal and…

Research and practice involving children and adults with dyslexia has tended to focus on identifying difficulties in developing literacy skills and associated cognitive variables. Comparatively few investigations have focused on affective factors or on finding ways of enabling those with dyslexia to express their own attitudes, thoughts and…

A reduced relative-main clause ambiguity occurs in sentences that begin with reduced relative clauses, as in "The hangman executed by the government was convicted of treason." This ambiguity has often been the focus of research designed to investigate the processes by which syntactic structures are built during sentence comprehension.…

A prominent antecedent facilitates anaphor resolution. Speed-accuracy tradeoff modeling in Experiments 1 and 3 indicated that clefting did not affect the speed of accessing an antecedent representation, which is inconsistent with claims that discourse-focused information is actively maintained in focal attention [e.g., Gundel, J. K. (1999). "On…

In 2 studies, the authors used a combination of psychometric and experimental techniques to investigate the effects of domain-general and domain-specific working memory factors on offline decisions concerning attachment of an ambiguous relative clause. Both studies used English and Dutch stimuli presented to English- and Dutch-speaking…

Metaphors influence one's perceptions and thinking, from fairly inconsequential concepts, to some of the most basic matters. A root metaphor is one that is foundational to other beliefs and conceptions. In this article, the author explores what she believes has become the dominant root metaphor of today's gifted youth. Here, she illustrates some…

The purpose of the study was to gain an in-depth understanding of the emotional expression in the narration of autobiographical stories of Chinese international students in their respective languages (i.e., Mandarin and English). It addressed the methodological limitations of previous research on bilinguals' emotional expression and…

This article explores the social-psychological process of identity negotiation in collaborative teaching, using Erving Goffman's (1959) theoretical tradition of dramaturgy to analyze the classroom itself as a performance venue. A dramaturgical analysis of collaborative teaching is especially significant given this growing pedagogical trend because…

Many physical education teachers are hired with the expectation that they fulfill an extra-curricular role. Those who are dual position physical educators and athletic trainers may be exposed to many accumulating occupational pressures. The purpose of this mixed methods study, therefore, was to identify the extent to which role strain permeates…

As a rhetorical figure, the example is constitutively split between the structural vocations of the Greek "paradeigma" (emphasizing illumination and belonging) and the Latin "exemplum" (emphasizing detachment and exclusion). This bifurcation enables the example to function as a strategic resource of ambiguity. Christine de…

According to the 2000 U.S. Census, the Turkish-speaking population in the United States increased significantly in the 1990s and has risen steadily over time. Today, the highest concentration is located in the states of New York, California, New Jersey, and Florida. Kaya (2003) reported a geographical dispersion across the U.S., from New York to…

Patterns of language are usually perceived, learned and used as meaningful chunks that are processed as a whole, resulting in a reduced learning burden and increased fluency. The ability to comprehend and produce lexical chunks or groups of words which are commonly found together is an important part of language acquisition. This paper…