Based on information solicited from database producers which had files publicly available on SDC and/or Lockheed, this study is intended to help searchers assess available database support materials with regard to their cost, format, depth, and purpose. The eight assumptions addressed cover the following areas: (1) the amount of reference material…

Ninety-six subjects were randomly chosen from 386 bank customers who responded to a questionnaire using subjective variables to segment or label respondents. A review of subjective segmentation studies revealed that the studies can be divided into three approaches--benefit segmentation, attitude segmentation, and life style segmentation. Choosing…

This guide provides information for planning and calculating quantities of food to be purchased and used by schools serving Type A lunches in the National School Lunch Program. This edition includes changes resulting from new developments in food production and processing as well as changes in marketing procedures, packages, and quality of foods…

The widespread use of the metric system by most of the major industrial powers of the world has prompted the Canadian government to investigate and consider use of the system. This booklet was developed to aid the consuming public in Canada in gaining some knowledge of metrication and how its application would affect their present economy.…

The social and economic functions of advertising, its role in business, how it works, and how it is planned and created are the subject of this textbook. Sections include basic values and functions, background for planning advertising strategy, the advertising message, advertising media, testing advertising effectiveness, and the advertising…

An Advisory Committee reports the results of their efforts in identifying and anticipating consumer problems with packaging and labeling practices and in formulating voluntary action programs in this area. Listed are 13 principles that businesses should provide and/or consider in packaging and labeling consumer products. A bibliography of source…

In order to determine the evidence upon which the Federal Trade Commission decides that an advertisement or other sales representation has the capacity or tendency to deceive, a census was conducted of the 3,337 cases in which such decisions have been made from 1916 through 1973. Findings showed that, of 22 categories of evidence, the three most…

The article lists twenty-four federal consumer-oriented agencies which deal with consumer inquires, with descriptions of the consumer functions of each. The list is taken from a Consumer Product Safety Commission publication and is designed to help consumers determine which agency to contact. (MF)

The second in a series of articles outlines how the photoduplication field has opened up considerably in the last two years, lowering costs for users. (Author/MLF)

Finds that a higher price increases the value associated with the book, though the influence of the range of potential readers on evaluation was less clear, probably reflecting other dimensions of evaluation unrelated to commodity theory. (RL)

Computer-aided design (CAD) has been around for a number of years. An overview is provided of a number of major computer-aided design programs. A short analysis of each program includes the addresses of the software producers. (MLF)

This detailed look into proper diskette maintenance presents general precautions on temperature, humidity, lifespan, labeling, storage, and disk drive maintenance. The Apple UniDisk 3.5 disk drive is described, tips on purchasing diskettes are presented, and information on specific data retrieval and backup software and diskettes is included. (MBR)

Identifies essential database management terminology and groups the various types of database management programs into three basic categories for discussion of basic features, typical applications, and costs. A table of the leading programs available in each category includes the manufacturer's name and address, hardware requirements, and price…

A principal offers school administrators advice on computerizing their offices. Necessary characteristics of computer hardware and software are described. (MLF)

New "supermicros," extremely powerful microcomputers, may take the place of minicomputers in college administration. The differences between the two types of computers are explained and suggestions are offered for what and when to buy. (MLF)