Discusses the need to back up computer files, and describes the technological evolution of back-up methods. Reviews tape drive and external hard drive back-up products offered by computer companies and presents back-up strategies to use with all back-up methods. A sidebar lists information on the reviewed products. (JMV)

Discusses design options for CD-ROM storage. Highlights include a marketing strategy resulting in the creation of the jewel box; replacement and duplex jewel boxes; caddies; business furniture companies for large collections; flip-racks; and lazy-susans. (AEF)

Qualitative analysis of insights from consumer focus groups on product manual usage reveals consumer perceptions and preferences regarding manual and safety message format. Results can be used to improve manual design and content. (JOW)

Describes keyword, site, protocol, time, client, and user blocking and Platform for Internet Content Selection (PICS), a Web rating system. Provides evaluations of five commercially available filters (Internet filters block content, keywords, sites, or a combination of these) and sample questions to evaluate filters. (PEN)

Conventional wisdom says that people should not buy anything in education until research is seen. The following questions should be asked: (1) Does that particular technology enhance learning? (2) Does that piece of software increase test scores? and (3) Do those machines reduce absenteeism? Of course the answer is always yes. No vendor is going…

For individuals with visual impairments, poorly designed labels can be barriers to receiving safe and independent access to important information about products in daily use. The authors discuss how organization and proper lighting can reduce the amount of labeling needed on food products and indicate how individuals with visual impairments can…

The report presents findings from a study of the effectiveness of a marketing strategy to foster dissemination of special education materials developed with Federal funds (OSE-Office of Special Education). The report emphasized processes over products in the marketing program and draws on analyses from previous studies, interviews with marketing…

Remarks prepared for educational Marketers' Day, Tarrytown, New York, June 20, 1974. (Author)

A discussion of an exploratory study and tests made to determine the ability of children to recognize misleading advertising claims on TV. (Author)

One of the central themes in marketing's consumer research has been that of isolating various desired product attributes that determine consumer purchasing patterns. The best way to identify determinant attributes, however, has become the subject of a controversy that has yet to be resolved. Overall, marketing researchers have generally embraced…

The instructional design elements used as the basis for the analysis and evaluation of instructional products are outlined to provide a framework for interrelating curriculum development, materials selection, and other contributing activities, including the training of personnel. (Author)

A checklist intended for use in clarifying personal views of the nature of reading and reading instruction within a context of four distinctive, yet overlapping, views. (Author)

Concerns the role of materials in reading instruction and learning to read. Introduces the concept of a-structional, as well as instructional materials. Includes a summary of a checklist, adapted to the specific characteristics of reading materials which EPIE uses in carrying out materials analysis. (Author)

This quarterly report by the Educational Products Information Exchange (EPIE) analyzes cassette sync recorders, giving parameters for evaluation and laboratory test findings. The report offers evaluations of the compatibility of different models and the standards for audio and cue tones. It also discusses national and international standards, EPIE…