Discusses seven factors to consider in deciding whether or not to build on AppleWorks and Apple II technology now that Apple Computer is developing little new software for the system. Factors include the impact of change on users and the existence of mail-order support services, which are listed in a sidebar. (KRN)

Over 35 firms have listed software applications that can be used by schools in third annual "School Business Software Directory." Each listing includes the name of the software and a general description of its utility. Tables provide detailed listings of the software's functions, type of support the company provides, and the hardware on which the…

This annotated bibliography provides a selected list of marketing reference sources for undergraduate and graduate business students interested in marketing and related topics. All sources listed are available in the Reference Department at the University Library at the University of Rhode Island Kingston campus. Most sources, with the exception…

This videography of African-related films was developed over several years. The project arose as a response to the requests by school districts, community and small colleges, and universities for a source of recent videos for rent or purchase. Three hundred twenty-one (321) African-content video titles are listed by distributor. Each citation…

This report is intended to be used as a tool to aid educators in selecting the basic instructional materials that are best suited to their high school American history programs and to the teachers and students who will use the materials. This volume contains comprehensive analyses of 11 United States history textbook programs that have come on the…

Directed toward librarians and library administrators who wish to procure automated systems or services for their libraries, this guide offers practical suggestions, advice, and methods for determining requirements, estimating costs and benefits, writing specifications procuring systems, negotiating contracts, and installing systems. The advice…

The concept of "frame of reference" offers a perspective from which to examine the many factors which affect advertising response. The advertiser is interested in affecting two types of overt behavior. First, the individual is induced to select a particular stimulus (the advertisement) from competing stimuli (such as other people, noise,…

This report is intended to be used as a tool to aid educators in selecting basic instructional materials that are best suited to their elementary social studies curricula and, especially, to the teachers and learners who will use them. In all, this volume contains comprehensive analyses of ten social studies programs now on the market that…

This report, the fifth in a series of six reports on television advertising and children, describes the key content dimensions of network advertising messages presented on two comparable Saturday mornings in 1972 and 1973. A total of 470 advertisements was systematically and quantitatively analyzed along 28 variables involving the nature of…

The training package evaluated in this report was developed to train school administrators and graduate students in educational administration in school program planning skills. The package consists of a coordinator handbook and units on setting goals, analyzing problems and deriving objectives. Each unit is composed of four-to-six modules that…

This speech explains the principles of both ceiling radiant heating and cooling systems and describes how these systems achieve climate control. The relative merits of the two basic types of systems are discussed and related to the school environment. (MLF)

Questions are discussed concerning the problem of evaluating an educational product for its potential marketing success. A strategy is proposed for identifying various levels of evaluation for a product, and for selecting the evaluation level that will be accepted as yielding sufficient evidence for the desirability of marketing the product. (MS)

Security in buildings ranges from simple locks to elaborate electronic systems. Most buildings do not need the level of sophistication it is possible to achieve. A survey of these products, however, is appropriate to appreciate their potential and variety. (Author/MLF)

Presents a conceptual framework for classifying and evaluating different comparative advertising formats on two multi-level dimensions. Provides examples of applicable research questions. (RL)

Indicates a strong link between product quality and national advertising. Shows that a positive correlation exists between purchase intentions and perceptions of brand quality. (RL)