This book provides descriptions of approximately 270 CD-ROM packages and series, and references to dozens of others, all which are especially suitable for libraries. Organized by subject, entries include the vendor price (when available), platform and hardware requirements, and availability of network versions. In addition, evaluative comments…

This paper provides generalizations and ideas on what to look for when previewing software products designed for teaching or improving the keyboarding skills of elementary school students, a list of nine products that the MicroSIFT (Microcomputer Software and Information for Teachers) staff recommends for preview, and a table of features comparing…

Four hundred fifty subjects at Texas A&M University provided data, through self-administered questionnaires, to evaluate the influence on readers of qualifying statements regarding technical performance claims in magazine advertisements. Each respondent was exposed to a single treatment by viewing one of 30 versions of mock magazine…

This report provides expert opinion on the problems of fetal alcohol syndrome (FAS) and ways to inform the public of teratogenic risk of alcohol consumption during pregnancy. In the absence of firm evidence that moderate drinking of alcoholic beverages leads to FAS and uncertainty concerning the effectiveness of labeling of alcoholic beverages, a…

Fifty-two subjects participated in a study of attitudes toward typographic treatment in print advertising. Twenty variations of a basic ad layout, based on nine typographic variables (five for display type and four for body copy), were developed to reflect current trends in fashionable/conservative advertising typography. The subjects sorted the…

In this paper, the first in a series of working papers on various significant aspects of advertising, the author examines in depth the writings of four essayists who have looked at advertising from the institutional viewpoint. James Carey sees advertising's basic institutional function as market information and the secondary function as social…

Four papers from the Special Conference on Instructional Technology (San Antonio, Texas, December 1-4, 1970) discuss communication, production, and dissemination of instructional technology. The papers focus on such areas as the dissemination process for instructional media, by Raymond Wymna; and application of a total information packaging system…

This revised fifth edition closely follows the format of previous editions, but provides 25% more listings, bringing the total number to over 4,000. Producers and distributors of software are listed alphabetically by firm, as are manufacturers and distributors of hardware. In both sections, the information given for each firm includes address,…

Defines the different kinds of consumer reports and outlines the steps that help the high school journalist to write pertinent information for readers. (MB)

Investigated measures that match the advertisement to the "best" publication for the greatest exposure. (RL)

The first step in cost recovery for asbestos removal is identification of product and manufacturer. Tables illustrate sources of product identification, types of asbestos bulk sample reports and source documents, asbestos-related diseases, and the synergistic effect of asbestos and cigarette smoking. (MLF)

The LOTUS 1-2-3's special database management operations are used by school budget officials to display data in a variety of ways to assist their decision making. (MLF)

Identifies two types of applications software for microcomputers: (1) communications, file transfer, and search assistance software, which facilitates intelligent access to external databases; and (2) software to support local database creation and searching. Functions of each type of software are described and examples of commercial packages are…

Discusses six common problems which may occur when using temporary labels on chemicals, samples, or mixtures in teaching or research laboratories. Solutions to each of these problems are offered. (JN)

Review of similarities and differences between magnetic-based and optical disk drives includes a discussion of the electronics necessary for their operation; describes benefits, possible applications, and future trends in development of laser-based drives; and lists manufacturers of laser optical disk drives. (MBR)