Interviews with two groups of women indicated that attractive packaging was more important than nutrition claims as attention-getting devices in food ads. Authors conclude that the potential to misinterpret nutrition information in food ads exists and that the use of nutrition claims in food ads needs closer controls. (Author/MA)

Movable floors for swimming pools allow deep water to be converted to any depth desired. The advantages of increased flexibility and multiple use are obvious for nonswimmers, children, and handicapped persons. (Author/MLF)

Describes the 1996 Internet World conference (New York, NY), and lists--alphabetically by company--products and services for professional online searchers offered by the selected top 40 (out of 550) exhibitors. Includes a product matrix chart for finding products that match needed applications. (AEF)

Presents a computer software review of the graphical online interface, Ovid client for Windows. Evaluates the following system options: database choices, graphical interface, index browsing, searching, topical limiting, term mapping, displaying, printing, and downloading. Sidebars display product information and feedback from Ovid Technologies in…

Describes a consumer science fair to help students develop problem-solving skills and become savvy consumers. (MKR)

The rehabilitation technology product taxonomy is presented as a framework for analyzing rehabilitation technology products in relation to criteria which characterize their presence in the market. Four elements of the taxonomy include the economic environment, the market structure, the product itself, and the underlying technology. (JDD)

"Push technology," or Webcasting, employs user defined criteria to search for specific information and deliver it when and where directed, enhancing the value special librarians add to the information dissemination process. This article examines push technology, its Internet and Intranet applications, and commercially available…

The author of this article, a disability columnist, attended the Seventh Annual Assistive Technology Industry Association (ATIA) Conference, which was held in Orlando, Florida in January 2006. The author shares his impressions from the conference, and highlights new products and innovations that will help improve quality of life for people with…

A study examined the changes in advertising agency personnel perceptions of media sales representatives in light of the developments in advertising and the mass media that occurred from 1950 to 1986. Data were collected from four previously conducted and published surveys, as well as a 1986 survey. The findings revealed that advertising agency…

With increases in consumer focused advertising for prescription drugs, the Federal Drug Administration has renewed efforts to protect the public from false advertising. In 1982, it charged that the press kits Eli Lilly and Company distributed to reporters on its new antiarthritis drug, Oraflex, misrepresented the product. It recommended that Lilly…

This document consists of 27 issues of the National LOGO Exchange Newsletter (NLX) together with cumulative indexes which provide five access points to information in the newsletters: (1) an author index; (2) a book review index; (3) a product and information index; (4) a column index; and (5) a subject index. The alphabetical author index lists…

Decision making processes among older adults were investigated within the context of grocery selection, using a stimulus array involving two product classes (bread and cheese) with 10 items per class. The sample (N=580) was stratified by sex, household status (living alone or with spouse), and age, employing three age groupings: 25-34 (young),…

Advertising and the advertising person have long been the subjects of criticism that has been prompted and reinforced by consumerism and mass media. A survey, conducted to determine present attitudes toward the advertising person, involved 70 advertising majors and an equal number of other college undergraduates; all completed questionnaires…

The New Jersey Department of Education conducted a national search for existing materials and procedures related to one or more of the following categories: goal-setting procedures, objectives and existing banks of objectives, assessment procedures, guidelines for program selection, and evaluation of program effectiveness and efficiency. This…