American Indian symbols are used extensively as logos, mascots, nicknames, and trademarks. These images identify postsecondary as well as secondary academic institutions, professional sports franchises, commercial products, and geographic locations. Over the past few decades, efforts have been directed at eliminating or at least reducing the use…

The year 2006 saw the implementation of a new curriculum for teaching English First Additional Language (FAL) in grades 10-12 in South African high schools. The curriculum includes the teaching and assessment of visual literacy--a challenge for teachers whose apartheid-era teacher education did not address visual literacy at all. The article is a…

The ancient Silk Routes connecting China to Europe across the rugged mountains and deserts of central Asia are one of the primary examples of transculturation in world history. Traders on these routes dealt not only in goods such as silk and horses but also made possible the spread of art forms as well as two major religions, Buddhism and Islam. …

In this article, the author provides one solution for librarians on how to choose what books to share with primary students when there are more than 15,000 children's books published each year and only 185 days of school. At Mt. Lebanon School, they devote the month of March to sharing some of the best books ever printed for children: Caldecott…

The images of photography have been manipulated almost from the moment of their discovery. The blending together in the studio and darkroom of images not found in actual scenes from life has been a regular feature of modern photography in both art and advertising. Techniques of photograph manipulation include retouching; blocking out figures or…

A study used semiotics to examine the graphic elements within corporate trademarks. The trademarks from 247 "Fortune" 500 corporations were placed into 86 different categories of graphic elements intended to connote 14 different qualities. Subjects, 40 college students and 61 business professionals, evaluated 9 sets of 12 trademarks in…

Information graphics or diagrams are two-dimensional maps of relationships that present information. Creators and interpreters of diagrams need to know what makes some diagrams more effective in communicating information. This paper suggests a theoretical framework for diagram classification to make this possible. This framework consists of two…

This paper describes deep viewing, a research and instructional method used to reach social understandings of visual texts through the use of communal talk, pictorial, and written means. It provides a means of analysis for any type of visual text. The theoretical origins and premises of deep viewing are examined. Also, the deep viewing methodology…

The central premise of this paper is that there is a group of visual thinking skills which are becoming increasingly foundational and basic to the education of a contemporary citizenry. These skills are becoming more vital as the use of digital imagery increases. The skills are independent of the external technologies (i.e., hardware and software)…

The introduction of techniques for digitizing photographic images, as well as the subsequent development of powerful image-editing software, has both broadened the possibilities of altering photographs and brought the means for doing so within the reach of many. This article is an informal review of the ways image-editing software can be used to…

A study examined the influence of viewers' backgrounds on their interpretation of "associational montage" in television advertising (editing which seeks to imply an analogy between the product and a juxtaposed image possessing desirable qualities). Subjects, 32 television professionals from two urban television stations and 95 customers…

The revolution brought about by computerized technology, in general, and television imagery, in particular, challenges the perceptual habits and alters the television viewer's means of expressing appreciation of the aesthetic merits of such television images. This study speculates on several perceptual and aesthetic drawbacks of future massive…

Stresses the importance of visual literacy for future communicators. (RB)

This paper deals with research on the development of infants' ability to perceive invariant features of things and the relation of objects to both the spatial layout of the infants' environment and to themselves. Basic assumptions regarding the perception of invariance are discussed and a theoretical view of the role of motion in the development…

Visual literacy has been a function of human experience since the cave dwellers first created wall paintings. The contemporary definition of visual literacy extends literacy to include all the connotations of the word visual and encompasses perceptions developed from visual experience. The use of visual symbols together with written language…