The advertising copy for a product was manipulated along two structural dimensions (inside/outside product attributes, and before/after consequences of using product) to refine the concept of exposure in advertising research and to test a method of observing cognitive behavior while people are attending (exposed) to the media. The 78 participants…

This set of papers represents the written record of the 1973 national conference for advertising educators held at Arizona State University in March. The conference focus was on current developments in the practice and teaching of advertising. The purpose of the conference was to bring insights about current advertising developments to the…

The booklet describes jobs in marketing and distribution in the following chapter classifications: product development, marketing products and property, salesworkers unlimited, selling intangibles (ideas and services), purchasing and distribution, and management and marketing services. For each occupation duties are outlined and working conditions…

This paper is intended to be a guide for constructive and helpful participation by parents and citizens in inquiry about and involvement in the selection of educational materials. The paper argues for a systematic, step-by-step selection process, sensitive to local needs and concerned with high quality materials that should be divided into (1)…

The study investigates a phenomenon previously ignored in economic literature: the provision of training by manufacturers to the employees of client-firms. The hypothesis employed to explain this form of investment is that training may raise not only a worker's productivity, but also the value placed on the resources for which the training is…

This book on the subject of nutrition is written in the form of often-asked questions and detailed, informative answers. In ten chapters the following range of nutrition topics is covered: (1) meaning of RDA, nutrition labeling, calorie tables, nutrient density; (2) adequate diet, pregnancy, physical fitness, vitamins, diet for athletes, baby…

This collection of articles includes an examination of word-processing software; project management software; new expert systems that turn microcomputers into logical, well-informed consultants; simulated negotiation software; telephone management systems; and the physical design of an efficient microcomputer work space. (MBR)

Explores classroom microcomputer applications in elementary and secondary social studies. The utility of drill and practice and tutorial programs is reviewed; computer spreadsheets to project election tallies and databases for use in analyzing voter data are described; and economics and election simulations are compared. (MBR)

Reports on the state of currently available digital storage and retrieval systems and describes in detail one-sided optical videodisc LaserData and the Mnemos system, which stores graphic images on microfiche discs. Video Patsearch, Matrox, Philips Megadoc, DEMAND, and Digital Recording Corporation's optical digital records and future videodisc…

Argues that videotaped communications, which provide timely information and cost savings, are beneficial to purchasers and vendors within the public and private library vertical market segment. Four distinct classifications of tapes used at the fall 1984 meeting of the Computer Dealer Exposition are discussed: marketing, informational,…

Examines the use of computerized information networks by educators and discusses computer hardware, software, and vendors. A buyer's guide to modems and a resource list of data banks and information utilities are included. (JJD)

Discusses uses of scanning (process of copying or converting text, images, and objects into information that the computer can recognize and manipulate) in schools and notes possible desktop publishing projects. Describes popular scanners and ways to edit a scanned image. A sidebar gives costs and telephone numbers for nine scanners. (AEF)

Examines which of three portable computers--AlphaSmart, DreamWriter, and Apple eMate--is the best choice for the classroom. The DreamWriter was selected as having the best combination of price and functionality, while the eMate is the choice if money is no object or the extra functionality is needed; the AlphaSmart has the benefit of a proven…

The latest in electronic document management in British local government is discussed. Finance, revenues, and benefits systems of leading vendors to local authorities are highlighted. A planning decisions archive management system and other information services are discussed. (AEF)

Describes some of the products displayed at the United Kingdom's largest document management, imaging and workflow exhibition (Document 97, Birmingham, England, October 7-9, 1997). Includes recognition technologies; document delivery; scanning; document warehousing; document management and retrieval software; workflow systems; Internet software;…