Background: Nutrition education materials are frequently used by health educators to inform consumers about quality food choices. However, evaluation of content-based factors that impact the consumer's ability to understand and act on nutrition information is lacking. Purpose: The purpose of this study was to assess the content of a newly…

This article focuses on applying the ethics of the product features during the students' design education. Good/Bad design term is a conventional approach to discuss the ethical/unethical design values of the products. It is noted that different aspects of the product design such as visual information design, interface design, and appearance…

Gone are the days of transactional marketing, and here to stay are increased expectations for marketers to act as trusted advisors while providing value customized specifically to each customer. Accordingly, marketers must clearly identify the competitive advantage of their products or services, and they need to be sure this competitive advantage…

Rebranding is a widely utilized practice to change the image of a brand in the minds of the consumer through major or minor changes in both its positioning and aesthetics. Yet, evidence suggests it is not meaningfully covered in many marketing classes. This project provides an innovative, engaging, experiential learning opportunity that can be…

Providing students with employability skills is an important aspect of advertising education. However, as educators we must also be prepared to encourage students to think about a brand's responsibility and consider how advertising can help address important issues facing society.

Objective: Promoting smoking cessation through effective health messaging among African American smokers is of great urgency as African Americans suffer disproportionally more from smoking-related diseases compared to White smokers. This research examines the potential impact of self-affirmation on reducing defensive processing of graphic…

This study aimed to analyse local food product labelling and information and to develop a writing model focusing on local food product labelling and information. Ten entrepreneurs in one province in the south of Thailand selling local food products were selected. The research employed the quantitative research approach which involved three phases…

Communication campaigns are expected to contribute to increase the efficacy of nutritional warnings. In this context, the aims of the present work were (a) to evaluate how citizens perceive different types of messages for a communication campaign and (b) to determine if personal characteristics such as gender, age, and educational level, as well…

Today's world is facing a problem with the growth of textile products and in particular, textile waste, which already represents a serious environmental problem. From the point of view of ensuring sustainable handling of textile products, it is thus very important that individuals have the appropriate knowledge, attitudes and skills for…

Background: Proper nutrition is essential in managing chronic diseases, and knowing how to use nutrition labels is vital in this respect. Purpose: The purpose of this study was to determine factors impacting nutrition label use and identify the most used, most preferred, and most impactful sources of nutrition information. Methods: A…

This study illuminated the strategy of Zenith Bank®, employing characteristics of children as fascinating instruments to persuade parents-cum-guardians to open a ZECA account for their children. Mrs. Bonke and the author randomly collected the advertisements for one year and nine months with a camera, utilizing a laptop to adjust the advertising…

With asynchronous scheduling and the semi-anonymous nature of online courses, engaging students can be challenging. The authors created an innovative MBA class assignment designed to teach brand management while engaging students in the topic, the class, and with each other. Students were provided with a food product from a well-established brand…

Parents are typically in charge of purchasing the food that their children eat, but little is known about how parents decide if particular foods are healthy for their children and how their beliefs about nutrition influence their children's beliefs. In two studies, we investigated how parents of children ages 4 to 12 (N = 826) make decisions about…

This paper aims to propose a design framework for learning technologist to design and develop a mobile learning app in the context of eating healthy. In other words, this study offers a number of theoretical and practical implications that can assist developers in creating more effective mobile apps. In exploring the research behind the…

Objective: Nutrition labels are often underutilized due to the time and effort required to read them. We investigated the impact of label-reading training on effort, as well as accuracy and motivation. Participants: Eighty college students (21 men and 59 women). Methods: The training consisted of a background tutorial on nutrition followed by…