Developing visuals for a low-literate population is a complex process which must take education, visual literacy, culture, and way of life into account. This article describes cultural barriers to some South Africans' understanding of common pictures used to relate instructions for taking medication, and discusses tactics for modifying and…

Much of the advertising content children see is adult-oriented. However, research has focused on commercials designed for child audiences. Also, whether advertising is commercially successful or not, it constitutes a "form of acculturation". However, research is mainly focused on perception of the commercial dimension of advertising, and…

A new concept of effective communication is evolving. This new form of communication, known as new media literacy, incorporates visual, aural, and textual elements as well as a sense of immediacy. New media literacy is closely associated with Net Generation learners and is commonplace among higher education institutions. Larry Johnson, CEO of the…

This article features the Agam program, developed by Yaacov Agam and education researchers, who worked with him to further develop and test the program that teaches visual literacy. Visual literacy is the study of shapes and how they combine to make everything from alphabetic letters to great art. Although the Agam program is long and involved,…

The increasingly integrative use of images with language in many different types of texts in electronic and paper media has created an urgent need to go beyond logocentric accounts of literacy and literacy pedagogy. Correspondingly there is a need to augment the genre, grammar and discourse descriptions of verbal text as resources for literacy…

Art history is a hybrid discipline that combines the verbal with the visual, yet the limiting verbal approach traditionally has defined the field. Another problem at the university level is that different types of classes define visually literacy differently; for example, art education programs emphasize perceptual and cognitive angles while art…

Past uses of art reproductions in schools and mass media publications are described, along with political, economic, and aesthetic issues raised by such usage. The presentation focuses on concerns associated with present and future educational use of reproductions, whether electronic or some other form. Issues of selectivity and aesthetics are…

Teaching television production for media literacy. (CH)

Based on the notion that technological and artistic developments in the area of television production affect viewers' comprehension and appreciation of televised programs, this essay examines the impact of telecommunication advances on the industry. The first section briefly considers the technological advances of the last decade in major TV…

Treating the camera as an information technology, this essay shows how the camera is a powerful theoretical disquisition on the nature of form, realism, and scientific vision. The first section presents a history of form, separate from matter, as something collectible in a library or museum. The second section discusses the photograph as a rival…

How the Northeast Regional Center for the Deaf developed a program designed to teach middle-school aged children how to communicate using visual media. (Author)

Insights the author gained during the course of an educational development project in Latin America. (Author)

Explores some of the issues and ideas for training high school students in the language of the mass media. (RB)

Examines the effect of technology on the perception of man and argues for the importance of literature in shaping man's values. (RB)