The advertising industry in the United States is thoroughly analyzed in this comprehensive report. The report was prepared mostly from the transcripts of the Federal Trade Commission's (FTC) hearings on Modern Advertising Practices. The basic structure of the industry as well as its role in marketing strategy is reviewed and some interesting…

Discusses results of "Electronic Learning's" 1986 survey of state departments of education to determine each state's computer education commitment, financial support, budget allocations, computer course or integration requirements in elementary and secondary education, and teacher certification requirements. Statistics are provided on…

This set of instructional materials provides secondary and postsecondary students with an opportunity to explore the career choices available in the parts merchandising industry. The skills presented are useful to any student pursuing a career in auto parts, heavy equipment parts, small engine parts, tractor parts, appliance parts, or for any…

This catalog is intended to assist architects and college administrators to select products that help physically handicapped people lead lives free of architectural barriers. The product information, obtained directly from the manufacturers, is listed on comparative matrix sheets, that can be used to achieve the design recommendations. Products of…

A unit on manufacturing and consumerism for fourth grade social studies classes is presented. The unit, organized around a learning center approach, is composed in story form with cartoon illustrations. Objectives are to define the terms consumer, producer, goods, services, resources, and labor; explain what manufacturing is; and describe the…

The Southwest Evaluation and Research Division conducted a survey of 165 purchasers of bilingual instructional materials produced by SEDL to determine which information channels predominate in the curriculum adoption-decision process. The findings of this survey may be useful in the selection of the most efficient ways to communicate information…

This secondary unit of instruction on handling sales orders is one of sixteen Common Core Units in Business Education (CCUBE). The units were designed for implementing the sixteen common core competencies identified in the California Business Education Program Guide for Office and Distributive Education. Each competency-based unit is designed to…

These studies examine the dissemination strategies of ten selected educational innovations that illustrate a number of the problems and solutions that have emerged from past experience. In studying the diffusion of these products and programs, facts have been sought about what happened between conceptualization and implementation. The study tries…

Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case…

This Proctor and Gamble produced and teacher developed environmental education unit is designed to teach seventh through ninth grade students about making informed consumer product choices. The unit focuses on the concept of consumer product life cycle analysis, an approach to assessing the environmental impacts of a product at each stage in its…

The EdNET 98 Education Executives Advisory Board, also known as Partners in Education Program (PEP), is a featured activity of the EdNET 98 Conference. Its focus is to bring educators and vendors together to share their perspectives about technology in education and discussion technology-related concerns and issues. This report presents results…

Intended for students in grades 4-7, the lessons in this guide focus on consumer law-related education. Major objectives are for students to gain an understanding of (1) the laws and legal practices in a democratic society; (2) the concepts of authority, order, property, and justice in the operation of institutions; and (3) the processes and…

Focusing on avoiding consumer frauds and misrepresentations, this document is one in a series of three consumer education modules developed to educate individual adult consumers in important areas of consumer affairs. An introductory section provides an overview of the module contents, suggested approaches for using the module, and suggestions for…

Examines the decision-making process of purchasing CD-ROMs for libraries. Evaluation criteria include hardware requirements, ease of installation, adequacy of documentation, user friendliness of displays, ease of searching, frequency of updates, downloading and printing capabilities, technical support, and vendor reputation. Identifies sources and…

Charts the changes in student opinions, regarding the fairness of pricing and profits, from beginning to end of a first-year college economics course. Students answered morally ambiguous questions involving product markets and prices. Student belief in the fairness of free market pricing increased dramatically. (MJP)