Television has become such an important factor in our culture that it must be made a part of the educational curriculum if our free and democratic society is to survive. Those who know how to use the television medium are able to brainwash the rest of us easily, for most of us are television illiterates. The development of print literacy, opposed…

The computer controlled visual media, particularly television, are becoming an increasingly powerful instrument for the manipulation of thought. Powerful visual images increasingly reflect and shape personal and external reality--politics being one such example--and it is crucial that the viewing public understand the nature of these media…

In order to enhance the understanding of visual literacy, one of its constituents, visual learning (VL), is examined in terms of underlying assumptions, hypothesized behaviors, and implications of both assumptions and behaviors. Assumptions are: (1) VL encompasses all changes in behavior arising from the individual's responses to visual…

Students who are learning techniques for producing television programs and films often require guidance in three areas: acquiring knowledge of traditional art forms, obtaining audience feedback to their productions, and assessing their own capabilities and creative potential. This paper describes a programmed course of self-instruction that may be…

The positive and negative aspects of using film as a medium for inducing change in developing nations are explored in this issue. Critics of the use of film for development cite (1) the culture specific nature of film content of foreign produced films; (2) the technical, economic, and logistical problems of in-country production; and (3) lack of…

This monograph posits a rhetorical theory of video-art and presents perspectives on the status of video-art in Latin America. Video-art, which utilizes technology in the field of aesthetics, is perceived as fundamentally rhetorical and stylistic. Conclusions about the form include the comments that the analysis of visual messages is possible…

Although there is unanimity among educators that art and art education exert a positive influence on children, diverse philosophical, social, and psychological views and values have inhibited the formation of teaching goals and strategies that acknowledge the emotional and cognitive significance of visual art. The general aims of art education…

Students can see more in motion picture and television productions once they realize that they are already quite knowledgeable, and these ten discovery-experience lesson units on film and television productions provide teachers with a means to let them discover for themselves that they already know several characteristics of the moving media as…

This paper documents and describes a new course in visual communications developed at the University of Oklahoma to serve a general college undergraduate audience. The course content which is summarized in three areas--graphics and media techniques, visual/verbal message design and delivery, and "pure visual" message design and delivery--is…

One theory of visual communication maintains three things. It holds that attention is a process for obtaining information, that it is a transaction between the visual and the viewer, and that the success of a visual communication is determined by the amount and relevance of information conveyed. Current research aims at evaluating…

This brief history of the cinema surveys the birth, development, and modern period of silent and sound films. The approach seeks out major "auteurs" of film, discusses their more artistic works, and places them in historical perspective. Commentary on the aesthetic nature of film includes speculation on the relationship of sound to…

The team who constructed this curriculum guide believed that a need exists for a flexible outline to be used in an introductory high school course in radio, television, and film. It has been structured to enable teachers to present a meaningful unit or series of units, and includes suggestions for utilizing these media of communication. The guide…

Because of the importance of television in the lives of our children--they spend more time with it than in school--it makes sense that they should learn to process the vast input from television and become knowing and active about the media. This collection of essays presents ideas by contributors outside of the "painfully vague conclusions of the…

This report documents the development of instructional objectives and accompanying measurement criteria for an elementary school art curriculum for grades 3-5. Results are from the three schools which participated in the study: an inner-city school with no special emphasis on art; a suburban school with much emphasis on art; and a transitional…

This unit is designed to enable students to advance in their ability to relate to the visual and the verbal, and to develop students' creative abilities. Phase 1 describes a method to help students recognize vagueness in writing and presents the proper use of abstractions. Phase 2 encourages an awareness of dominant or total impression in a story…