Background: Pictorial warnings may contribute to lower attractiveness of smoking, particularly among adolescents. The present study compared the impact of two different label styles of tobacco product warnings (textual and pictorial) among adolescents in a new standardized way, using the Adolescent Label Impact Index (ALII). Methods: A…

Background/Aims: The aim of this investigation was to identify which design elements on Natural American Spirit packs are salient to (i.e., noticed by) U.S. adult smokers and what meanings smokers derive from these elements. Method: We conducted a secondary analysis of qualitative data from a study of cigarette packaging design. U.S. adult smokers…

Nutritional warnings are intended to enable citizens to make informed choice by clearly identifying food products with excessive content of nutrients associated with noncommunicable diseases. The efficacy of this public policy is expected to improve if accompanied by communication campaigns that raise awareness of the existence of nutritional…

Polymer nomenclature is important because it is part of the language of polymer science and is needed for polymer identification, reference, and documentation. A primer on polymer nomenclature is provided herein for people new to the field or for instructional use. Both structurebased and source-based nomenclatures, together with trivial and trade…

Taking a photo-studio brand named "Naive Blue"([Chinese characters omitted]) as a case study, this article seeks to contribute to the understanding of translingual practices as stylistic strategies for commercial purposes in the era of globalization. Sociolinguistic analysis of the brand logo, shop signs and social media promotional…

This paper aims to reveal the effectiveness of conscious consumerism education about increasing and changing students' awareness and perceptions of conscious consumerism. In the study, the action research method, one of the qualitative research methods, was used. The study included 23 students studying in a public secondary school in Konya,…

The aim of this qualitative study was to increase understanding of the business competencies necessary for established ecopreneurs to foster green growth. The results imply that the ecopreneurs need specific business competencies to succeed: in particular, an ability to make green values a part of their business operations, product offerings, and…

Objectives: This study compared the effects of two types of health warnings on cigarette packages: 'narrative visual warnings', showing an image portraying people plus a corresponding slogan that could evoke a story-like interpretation, and 'non-narrative visual warnings' with non-narrative content (i.e. body parts). Moreover, the mechanisms…

We explore the use of text message reminders to improve student performance. The effectiveness of text messaging reminders is examined by comparing two large sections of a course where students focused on personal branding. One section received deadline reminders by email, while the other section received opt-in text reminders. The results of the…

The purpose of this study was to assess the Florida Forest Service (FFS) employees' perceptions of the organization's external branding materials through an online survey. Employees had positive perceptions of the mission statement, including it being accurate and differentiating FFS from other organizations. Perceptions of the new change were…

In recent decades Japanese university students have been characterised as politically apathetic and disinterested in organising for grassroots change. Despite a variety of socio-contextual factors that have contributed to this reality, a student movement known as SEALDs emerged in 2015 and successfully mobilised a substantial number of Japanese…

Objectives: The purpose of the study was to examine food insecurity in a mid-sized private Catholic university, taking into consideration students' financial prioritization and nutrition literacy. Participants: Participants included 560 university undergraduate and graduate students in the fall of 2017. Methods: Measures assessed food insecurity,…

Consumption of beverages is not considered adequate by athletes and coaches. The preliminary knowledge of those who are going to study in Sports Sciences Faculties will be very important. All participants were 1st year students. In the study, participants were asked to assess their socio-demographic characteristics and health behaviors, sport…

Institutions are known through the names-cum-titles shown on their signboards, internet websites, letterheads, etc. However, it seems that such cultures could not satisfy the yearning of most organizations. So, they further propagate their core values and traits by constructing short linguistic bursts-cum-contents that can expatiate on what the…

In August 2015, the Food and Drug Administration (FDA) issued warning letters to cigarette manufacturers promoting brands as "natural" or "additive-free" because of concerns that such marketing claims might mislead consumers into believing that these brands are less dangerous to smoke than others. The current study examined…