Search marketing is the process of utilizing search engines to drive traffic to a Web site through both paid and unpaid efforts. One potential paid component of a search marketing strategy is the use of a pay-per-click (PPC) advertising campaign in which advertisers pay search engine hosts only when their advertisement is clicked. This paper…

According to the "Internal-External Efficacy model", self-efficacy is an insufficient explanation for self-regulated behavior because it ignores the influence of external resources. Applying this theory of motivation to the prediction of creative performance, the extent to which means efficacy or the belief in the utility of external…

Although federal legislation requires parent involvement in the development of Individualized Education Programs, parents often lack adequate background knowledge to partner with school personnel in the development of programs for their child. In an effort to provide all stakeholders with information pertaining to the education of children with…

Much of what is written about digital technologies in preschool contexts focuses on young children's acquisition of skills rather than their meaning-making during use of technologies. In this paper, we consider how the viewing of a YouTube video was used by a teacher and children to produce shared understandings about it. Conversation analysis of…

The field of neuroscience has experienced enormous growth over the past few decades. Educators look to neuroscience to become better teachers; lawyers and judges explore the literature to gain insight into court cases; and marketers consider the use of brain scans to glean information about consumer preferences. With this increased interest in…

The information giants, Google being the largest, trade every day and build high-valuation mega-opolies on the back of very personal information without including their sources of value with any tangible return for their investment of exclusive data. The time has come to ask the question whether the grand bargain of "cool tools" in…

In the age of self-checkout machines and entire television networks devoted to do-it-yourself home improvement projects, the DIY ethic seems to be around to stay. The desire to be self-sufficient and use one's time more efficiently is hard to pass up, especially for busy academic librarians. This column is devoted to resources that not only…

In this article, the authors are the first to describe the core economics curriculum requirements for economics majors at all American colleges and universities, as opposed to a sample of institutions. Not surprisingly, principles of economics is nearly universally required and implemented as a two-semester course in 85 percent of economics major…

This research looks closely at claims that ratemyprofessors.com creates a valid measure of teaching effectiveness because student responses are consistent with a learning model. While some evidence for this contention was found in three datasets taken from the site, the majority of the evidence indicates that the instrument is biassed by a halo…

One of the key services community colleges provide is community education, meaning those programs and activities that are often offered for leisure or self-improvement and not for credit. Programs of this nature are increasingly challenged to be self-financing, whether through user fees or externally funded grants. The current study explored 75…

The advent of technology and access to the internet through the World Wide Web have stretched the traditional ways of teaching social studies beyond classroom boundaries. This article explores how teachers can create authentic and contextualized cultural studies experiences for young children by integrating social studies and technology. To…

This case study offers an alternative use of LibGuides beyond its intended purpose to offer course and subject guides. LibGuides have become an integral part of the virtual instruction landscape at Colorado State University (CSU) Libraries. We discovered that the LibGuides platform can also be effectively harnessed to provide support for…

Students search the Web frequently for many purposes, one of which is to search information for academic assignments. Given the huge amount of easily accessible online information, they are required to develop new reading skills and become more able to effectively evaluate the reliability of web sources. This study investigates the distribution of…

Despite an increase in ad spending and demand for employees with expertise in search engine optimization (SEO), methods for teaching this important marketing strategy have received little coverage in the literature. Using Bloom's cognitive goals hierarchy as a framework, this experiential assignment provides a process for educators who may be new…

#PhDChat is an online network of individuals that has its roots to a group of UK doctoral students who began using Twitter in 2010 to hold discussions. Since then, the network around #PhDchat has evolved and grown. In this study, we examine this network using a mixed methods analysis of the tweets that were labeled with the hashtag over a…