A GOAL PROGRAMING MODEL FOR SELECTING MEDIA IS PRESENTED WHICH ALTERS THE OBJECTIVE AND EXTENDS PREVIOUS MEDIA MODELS BY ACCOUNTING FOR CUMULATIVE DUPLICATING AUDIENCES OVER A VARIETY OF TIME PERIODS. THIS PERMITS DETAILED CONTROL OF THE DISTRIBUTION OF MESSAGE FREQUENCIES DIRECTED AT EACH OF NUMEROUS MARKETING TARGETS OVER A SEQUENCE OF…

A book is a presenter of data, an explicator of relationships among the data, an illustrator, and an exerciser. Using the techniques of operations analysis, educators may be able to compare, on a cost-effectiveness basis, various methods of achieving stated objectives. An adequate identification of the values and limitations of the new media does…

Designers of a computerized management game based on a simplified model of the company itself found the game more complex than they had previously thought; participants found it intriguing and rewarding. (Editor)

The design and study of library information networks are enhanced by the use of the concepts which have been developed by graph theorists. This paper proposes a general network structure which is a good model for a wide variety of library and other information networks. (4 references) (Author/NH)

Presented are the recommendations of the Water Pollution Control Federation for operation and maintenance consideration during the planning design, construction, and operation of wastewater treatment facilities. (CS)

One of the challenges facing those responsible for service provision in universities is ensuring that service is provided at the right point in the organisation. Service delivery points can exist at the school/department level, faculty/division level or central unit/university wide level. This does not always follow organisational logic, common…

Purpose: The purpose of this paper is to examine the introduction of a quality assurance system in a new, private university in Syria, and considers the extent to which the theoretical model based on institutional theory and isomorphism is reflected in practice. Design/methodology/approach: A five year longitudinal study which reviews the design,…

Background: This paper considers some economic aspects of a therapy and support service for people with stroke and aphasia. This material was part of a broader evaluation of the service, which is reported elsewhere (van der Gaag et al. 2005, van der Gaag and Mowles 2005). Aims: The purpose of this part of the study was to investigate the…

Network externalities or alternatively termed network effects are pervasive in computer software markets. While software vendors consider pricing strategies, they must also take into account the impact of network externalities on their sales. My main interest in this research is to describe a firm's strategies and behaviors in the presence of…

This paper reflects on a process evaluation of a home visitation programme in South Africa. The programme, implemented in two low-income communities, focused on the reduction of risks to unintentional childhood injuries. The evaluation comprised a combination of qualitative and quantitative methods, including observations in conjunction with an…

There is an increasing awareness of the social dimension in mathematics teacher education. Collaboration and co-operation are regarded as key factors in professional development. In this paper I will analyse some tensions that might arise when the professional development of mathematics teachers is considered a collective enterprise. I will…

History and analysis of library use studies, 1960-1973, as indexed in "Library Literature." (LS)

The major reasons which seem to be preventing operations research from achieving its potential and fulfilling the expectations of its proponents in library management are explored. (Author)

Competitive bidding has recently received considerable attention in the literature of economics and operations research. Unfortunately, the classic formulation of the problem developed by Friedman and still expounded (Stark and Mayer) can lead to an incorrect estimate of the expected profit for a bidder when uncertainty about the cost of…