In the current global environment, universities seek to attract international students. The low enrollment of international students at a particular distance education institution demonstrated the competitive challenge in attracting international students. Distance education web marketing communications may be a factor influencing low enrollment…

Due to the popularity of Web 2.0 and Social Media in the last decade, the percolation of user generated content (UGC) has rapidly increased. In the financial realm, this results in the emergence of virtual investing communities (VIC) to the investing public. There is an on-going debate among scholars and practitioners on whether such UGC contain…

This report explores the changing world of library services by exploring the activities at libraries that are already in transition and the kinds of services citizens would like to see if they could redesign libraries themselves. It is part of a larger research effort by the Pew Research Center's Internet & American Life Project that is exploring…

This chapter presents a case study of an online ethnography which examines the Romanian Community of Ireland forum. Apart from highlighting the main challenges and advantages of engaging with an ethnographic methodology online, this chapter also showcases the key findings emerging in relation to the meanings which members of this community…

As we witness the prosperity of the social media in the past few years, and feel the explosion of "user-generated content" on the Internet, there is little question that we have entered an era of Big Data. Those social media sites, such as Facebook, LinkedIn, Quora and Twitter have been important sources for a wide spectrum of users.…

The growing ubiquity of the Internet has changed the way we conduct many of our meaningful activities, occupations, today. Despite the changes in technology, human needs haven't changed as radically, we still need connection, involvement, information and avenues of expression, but what has changed are the myriad ways in which we do those things.…

We have been developing a digital concept maps website (www.conceptmapsforlearning.com) based on the principles of effective assessment for learning. The purpose of this paper is to reveal its promising contributions to formative evaluation practices. The website reduces the workload of teachers as well as provides immediate and delayed feedback…

Independent scholars are a growing part of the academic landscape. They may have been jilted by the academic job market, or are uninterested in either being on the tenure track or in cobbling together full-time work as adjuncts. Like traditional professors, they perform research, secure grants, and publish books and papers. In some cases, their…

Involving people outside of a science course can foster learning for students enrolled in the course. Assignments involving friends and family provided such opportunities in an undergraduate physics course for prospective teachers. These assignments included reflecting upon prior experiences, interviewing friends and family members, engaging them…

Higher education administrators are often faced with difficult choices in allocating limited resources for the creation of new programs. The purpose of this article is to explore the suitability of a new product, an integrated business Spanish major, by applying stakeholder marketing. In so doing, it provides a framework for the application of…

The "achievement gap" for English learners and those of marginalized groups has been documented for well over a decade. It is widely recognized that socioeconomic status, language, and the fluid construct of culture play significant roles in school learning. However, despite the dismal academic progress of students learning English in…

While scholars agree that enrolling a large percentage of Latinx students is not enough for postsecondary institutions to be considered "Latinx-serving," there continues to be a debate about what it means for institutions to have an organizational identity for serving this population. The "Typology of HSI Organizational…

The development of proficient communication skills in infants and toddlers is an important component to child development. A popular trend gaining national media attention is teaching sign language to babies with normal hearing whose parents also have normal hearing. Thirty-three websites were identified that advocate sign language for hearing…

Many readers may recall that this author wrote an open letter to President Obama in 2010 where he took issue with the emphasis on math and science education resulting in the marginalization of social studies and citizenship. In this column, he has selected and written about websites that focus on the election process. The author hopes this will…

In the hotel industry, social media marketing has become a new trend hoteliers are chasing and an increasing number of hotels are using social media to promote their business. However, the marketing effectiveness of social media is still a big challenge in both academic and business world. Since social media marketing is totally different from…