Identifying what is, and what is not an advertisement is the first step in realizing that an advertisement is a marketing message. Children can distinguish television advertisements from programmes by about 5 years of age. Although previous researchers have investigated television advertising, little attention has been given to advertisements in…

A range of career challenges and employment barriers confronting Indigenous people in Australia have been identified by census data and government reports. This paper describes a project that involved national consultation to determine the type of career programs and resources being used with Indigenous populations. Information was gathered with…

To better fulfil customer satisfaction, a study of what content e-business web sites should contain is conducted. Based on background literature, a content preparation survey of 70 items was developed and completed by 428 white collar employees of an electronic company in mainland China. The survey aimed at examining the significant content…

Throughout the history of library automation, the author has seen a steady advancement toward more open systems. In the early days of library automation, when proprietary systems dominated, the need for standards was paramount since other means of inter-operability and data exchange weren't possible. Today's focus on Application Programming…

This article reports the results of a survey of employers' preferences for resume style, resume delivery method, and cover letters. Employers still widely prefer the standard chronological resume, with only 3% desiring a scannable resume. The vast majority of employers prefer electronic delivery, either by email (46%) or at the company's Web site…

In an exploratory study, participants (n = 18) completed 11 usability tasks to assess ease of use of two Web sites, and then a Web site perception questionnaire for each. Participants rated both Web sites positively, but 25% and 36% could not complete all tasks; doing so required more than a minute to complete. (Contains 2 figures and 7 tables.)

This article reports the results of an online survey that examined the development of information architecture of Australian library Web sites with reference to documented methods and guidelines. A broad sample of library Web managers responded from across the academic, public, and special sectors. A majority of libraries used either in-house or…

This article discusses an action research study using a wiki as a course platform for teaching and learning Home Economics in secondary schools. A secondary Home Economics teacher observed that dessert recipes were too wordy and that students generally felt bored and were not eager to read them in full. To improve his teaching effectiveness, the…

More than 1 million people have watched the online video in which Salman Khan--a charming MIT math whiz, Harvard Business School graduate, and former Boston hedge-fund analyst--explains how he began tutoring his cousins in math by posting short lessons for them on YouTube. Other people began watching the lessons and sending Khan adulatory notes.…

Online education is no longer a peripheral phenomenon in higher education: over one-third of faculty members have taught or developed an online course. As institutions of higher education expand their online education offerings, administrators need to recognize that supporting faculty members through the use of incentives and through effective…

The author served as facilitator of a group of graphic design college students at The University of Tennessee at Chattanooga (UTC). These students embarked on a collaborative, 24-hour+, work-around-the-clock, creative blitz and used design thinking to serve the needs of Dalewood Middle School in Chattanooga. Students collaborated with industry…

Wikis technologies are one of Web 2.0 applications that can be used to improve the learning method and to engage students in learning with others in a collaborative environment. This paper investigates the potential use of wiki technology in Al-Baha University through students' perceptions; the study seeks to answer the main question. How to…

By providing early, individualized estimates of college costs and financial aid, net price calculators can help prospective college students and their families look past often scary "sticker prices" and start figuring out which colleges they might be able to afford. These online tools, currently available on almost all college websites, can help…

The purpose of this longitudinal case study was to develop a process and structure for adopting and leading critical school reform initiatives within a rural North Dakota pre-kindergarten through fourth grade elementary school. Elementary principals can use this process and structure to benefit staff, and ultimately, to improve student academic…

Objective. This 2-phase mixed method study assessed 2nd-year doctoral students' and dissertation students' perceptions of the current Graduate School of Education dissertation support Web site, with implications for designing a model dissertation support Web site. Methods. Phase 1 collected quantitative and qualitative data through an…