Every year, marketers spend millions of dollars trying to vie for the attention of that oh-so-lucrative demographic--the 18- to 24-year-old. For those people serving academic environments, this just happens to be the demographic of their entire clientele. So the challenge becomes how to grasp a slice of these attention spans distracted by…

A leaf is a fundamental unit in botany and understanding what constitutes a leaf is fundamental to many plant science activities. My observations and subsequent testing indicated that many students could not confidently and consistently recognise a leaf from a leaflet, or recognise basic leaf arrangements and the various types of compound or…

Given Google's growing market share--69% of all searches by the close of 2007--it's absolutely critical for any school on the Web to ensure its site is Google-friendly. A Google-optimized site ensures that students and parents can quickly find one's district on the Web even if they don't know the address. Plus, good search optimization simply…

The author discusses an incident in which a student was threatened with expulsion for his involvement in a Facebook-based study group. Because the incident involved Facebook, it hit the news, with stories appearing in major Canadian dailies. It also became a web event, with a Facebook support group, photos on Flickr, and hundreds of blog posts.…

A curious amount of unease surrounds Google's initiative to scan thousands of books in major research libraries and make them available online. Google's initiative will not make books obsolete; it will make the information in them more widely available. Search engines are the new subject indexes to virtually infinite amounts of information on the…

This study examined the user-interface characteristics and effectiveness of the e-government-to-business (G2B) sites of the 50 U.S. states and Washington, D.C. A group of 306 online users were trained to assess the sites. The findings indicate that the majority of the state G2B sites included the user-interface characteristics that provided online…

4Kids.org is an online resource with an accompanying syndicated print publication created to promote safe access to websites and technology literacy. 4Kids.org, created by ALTEC at the University of Kansas in 1995, provides a variety of Internet-based activities as well as access to a database of websites reviewed for educational content,…

Three trends in the evolution of the UK Learndirect advice service are identified: the partial migration from telephone to web-based services; the trend within the telephone service from information/advice-oriented interventions to more guidance-oriented interventions; and the move from a mainly learning-oriented service to a more career-oriented…

Several Web sites have emerged in recent years that encourage students to upload old exams to build a bank of test questions and answers that can be consulted by other students. This article reports that some professors have raised concerns about these sites, arguing that these could be used to cheat, especially if professors reuse old tests.…

Many people believed that virtual worlds would end up like the eight-track audiotape: a memory of something no longer used (or useful). Yet today there are hundreds of higher education institutions represented in three-dimensional (3D) virtual worlds such as Active Worlds and Second Life. The movement toward the virtual realm as a viable teaching…

In this edition of Places to Go, Stephen Downes explores Pedagogy in Action, a Web site that seeks to provide pedagogical resources and support to educators in the field of scientific education. Managed by Carleton College, a small Midwestern liberal arts college, Pedagogy in Action, argues Downes, exemplifies what the Internet can do: increase…

Self-injurious behaviors (SIBs) are encountered almost daily by some school counselors, and although many resources are cited and referenced in textbooks and professional journals, few online resources have been explored in the literature. In this article, the authors give an overview of the most visited Web sites related to information about…

Disquisitions about public intellectuals usually conclude that they are not what they used to be. The pessimism about public intellectuals is reflected in attitudes about how the rise of the Internet in general, and blogs in particular, affects intellectual output. Critics fail to recognize how the growth of blogs and other forms of online writing…

This article describes how the author, a devoted blogger, confronts his fear that his virtual life is damaging his career prospects in academe. As a new Ph.D. in religious studies, the author has every reason to believe he will find a tenure-track job. He has read the numbers and know that, on average, job candidates spend two to five years in…

In consulting on or creating a Web site designed to use works of art for teaching purposes, it is extremely important to be aware of the differences between seeing an artwork "in the flesh" and in reproduction. Museum educators are highly aware of this disparity and are therefore eager to have students visit museums to experience authentic works…