Researchers and marketers lack information about possible relationships between service quality and online brand equity in intangible and often undifferentiated service businesses. The services sector of the economy is large with 72% of the economic output and 80% of the workers in the United States in 2007. Within the services sector, Internet…

This dissertation analyzes the potential impact community broadband availability has on personal and classroom levels of technology adoption for high school students and teachers in Alaska. Community broadband availability was defined as, (a) terrestrial broadband availability; (b) satellite broadband availability; and (c) no broadband available.…

This study uses a bounded case to investigate how students engage in historical inquiry using digital historical sources. Drawing on research and theory related to historical thinking, digital history and new literacies, this study explores how students located historical documents in an online archive and then analyzed those documents given…

The main purpose of this study was to investigate the relationship between the attitude towards the use of the Internet and its cognitive, emotional and behavioral components. To achieve the objective of the study, the researcher used the scale of the attitude towards the Internet of a random sample of students (n = 216) at Teachers College at…

With increasing demand of mobile devices and cloud computing, it becomes increasingly important to develop efficient mobile application and its secured backend, such as web applications and virtualization environment. This dissertation reports a systematic study of mobile application development and the security issues of its related backend. …

The Internet gives individuals more choice in political news and information sources and more tools to filter out disagreeable information. Citing the preference described by selective exposure theory--that people see and attend to information that supports their beliefs and avoid counter-attitudinal information--observers warn that people may use…

The purpose of this transcendental phenomenological study is to describe how digital immigrant teachers perceive the influence of social media on the affective and cognitive development of students at three high schools in Alabama. As the prevalence of social technologies is increasing, educators must understand how it is affecting students in…

Digital learning, supporters say, has the power to help prepare students for the workforce, improve student learning and educator effectiveness, and bring high-quality education to those who can't otherwise access it. However, great variability exists among schools and districts in terms of level of development and needs. This policy brief serves…

Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking. Some worry that…

Purpose: The purpose of this paper is to investigate how students from Australia, Indonesia and Malaysia differ in their propensity to complain and attitudes to complaining. Design/methodology/approach: A self-administered questionnaire was designed using established scales to assess respondent reactions to a service failure by a university. The…

Objective: The present study investigated stakeholders' reactions to the introduction of a traffic light food classification system in primary and secondary school canteens. Design: Interviews and focus groups were conducted with stakeholders approximately 18 months after the introduction of the traffic light system, followed by telephone and…

This study explores the effect of user and system characteristics on our proposed web-based classroom response system (CRS) by a longitudinal design. The results of research are expected to understand the important factors of user and system characteristics in the web-based CRS. The proposed system can supply interactive teaching contents,…

This study set out to find out what challenges the E-leaner faces in the Nigerian environment. Survey research design was used to obtain the opinion of 200 randomly selected E-learners in Kaduna metropolis. Their responses revealed that the most prominent challenges they face are, Inadequate Power supply, Internet connectivity problems, Efficacy…

Student-managed business projects offer students the opportunity to garner valuable real world experience while businesses can fulfill corporate responsibilities utilizing relatively inexpensive manpower. This paper describes an event marketing/social media marketing project completed in conjunction with Jackson-Dawson Communications, representing…

This article reports on an explorative case study which, in the first place, aimed to ascertain different types of foreign language play in online role-playing in "Second Life," and which, secondly aimed to describe how various sources of contextual support can explain this foreign language play. Students' written conversation was…