Reports that editors say the use of brand names in nonbusiness sections of newspapers has increased in the last 20 years. (FL)

To integrate the arts and basic curriculum, teachers used advertising as a theme. Viewing it as a form of communication, they developed an integrated reading/language arts and music unit to strengthen both right and left brain modes of knowing. (LHW)

Outlines the factors influencing copywriter workloads and responsibilities, such as spot lengths, psychographics, continuity, station promotional activities, advertising, and graphic enhancers. (PD)

Grounded in a theory of the relationship between patriarchal ideology and advertising representation, seeks to identify contradictory meanings embedded in post-1970 nontraditional advertisements. Analyzes advertisements from "Ladies Home Journal" and "Vogue" which draw on "liberated" symbols, and discusses shifts in the larger patriarchal world…

Traces events leading to the suspension of the Television Code of the National Association of Broadcasters in 1982 and looks at changes that have occurred in the informal and formal regulation of advertising as a result of that suspension. (FL)

Describes a workshop designed as an inductive/deductive conceptual process enabling users to subjectively determine controversial issues inherent in advertisements. Methodology is intended to be integrated into a variety of public education or classroom contexts. Exercises involving free association, seeing the whole advertisement, the inner…

Elementary, secondary, and college level teachers describe the methods they have successfully used to attract large audiences to their musical performances. (RM)

Discusses writing and arrangement of captions for news photos and advertisements for best effect. (HTH)

This document examines the current promotional methods used by North Carolina community colleges to advance entrepreneurship education and identifies practical strategies for improving promotional efforts and outcomes. The observations, interviews, and anecdotal information presented in the paper are based on the author's three years of community…

A number of recent studies have examined integration of advertising and public relations, but none reports what students think. Over three semesters, students in an introduction to strategic communication course were asked to assess an integrated public relations and advertising curriculum. Students supported integration and viewed a focus on new…

Advertising in the school newspaper notifies every student of the opportunity to participate in school publications. (RB)

A 2-year curriculum for graphic arts and advertising technology. Technical Education is a supplement to Industrial Education. (JS)

An eight-item questionnaire (in French) was used with 100 Montreal male/female consumers to determine type of media they use, their fundamental attitudes toward nutrition information, and their reactions to nutrition information provided previously through the media. Results indicate receptivity to more information if it was in keeping with their…

Suggests using design grids to enhance layout instruction in advertising courses. (AEA)