The perception of a graduate leadership education program's value by those enrolled is a critical factor in the continued success of the program. This article explores student experiences within an online cohort-based master's-level leadership program. The researchers sought to understand how students rhetorically codified or expressed their learning experiences and how those assessing and revising curriculum could use student voice, framing, and reporting of their experiences to strengthen the program. The findings of this article support specific actions master's-level leadership programs can utilize to develop personal efficacy, practical application opportunities, immediacy behaviors, and ultimately increased student agency.