Examined whether public relations and social psychology beliefs about color are adapatable to the market conditions of campaigns. Surveyed voters (N=273) incorporating relevant questions on legibility, preference, and remembrance of color patterns. One combination - black on yellow - was most legible, most preferred, and most remembered; blue…

The use of "magic paint can awaken visual and emotional perception. (CK)

Reprints may be obtained from Dr. Michael Lewis, Center for Psychological Studies, Educational Testing Service, Princeton, N.J. 08540. (AP)

Functional neuroimaging research has demonstrated that retrieving information about object-associated colors activates the left fusiform gyrus in posterior temporal cortex. Although regions near the fusiform have previously been implicated in color perception, it remains unclear whether color knowledge retrieval actually activates the color…

Cephalopods have a visual language that may be considered artful; they flash color-forms on their hides to communicate intents and emotions. Formalist inspired artists and their critic-expositors describe abstract pattern-painting as though it were a visual language equal to that of the cephalopod. In this article, the author argues that although…

Five experiments were performed to identify the basic Spanish colour categories (BCCs) and to locate them in the CIE L*u*v* space. The existence of 11 BCCs was confirmed using an elicited list task and a free monolexemic naming task. From the results provided by a synonymicity estimation task, it was concluded that, in Spanish, 2 synonymous terms…

Observers given brief exposures of pairs of colored bars and asked to report both the color and the orientation of each bar showed evidence of stochastic independence between reports of the 4 features (2 colors and 2 orientations). The authors also found virtually perfect stochastic independence between reports of colors and directions of motion…

Accurately denoting colors and measuring their meanings have been long-standing challenges for scholars and artists alike. This study addressed this problem by suggesting that the use of a model of cyan, magenta, and yellow primary colors--which is common in industry but is generally neglected by scholars and fine artists--could greatly benefit…

For centuries artists have explored the uses of color in their compositions. Believing that colors have innate symbolic, expressive, and aesthetic qualities, artists have been aware that these properties can be magnified or subdued by organization within a compositional space, and artists have suggested that certain positions within a framed field…

Discusses studies showing that color and light have a significant influence on how students learn and retain information (for example, daylight is much more beneficial than fluorescent light). Describes how many architects and designers are now incorporating these findings into their work in schools. (EV)

This forensic chemistry activity utilizes presumptive forensic testing procedures and laboratory chemicals that produce screening results similar to controlled substances. For obvious reasons, obtaining heavily regulated controlled substances to create an undergraduate student activity is not practical for most educational institutions. We were…

Children with autism spectrum disorders (ASD), together with controls matched for age and ability participated in three experiments that assessed the therapeutic benefit of colored overlays. The findings from the first experiment showed that a significantly greater proportion of children with ASD, than controls, increased reading speed when using…