Lists and annotates more than 100 publications on such topics as journalism, the mass media, book publishing, photography, and advertising. (GW)

Discusses how consumers interpret the complex stimuli presented by different television shows and by alternative products that might be advertised on such shows. (KS)

Describes the steps involved in a Federal Trade Commission deceptive advertising matter for the practitioner and the advertising professor. (KS)

Reveals varied criticisms and suggests that a better understanding of students' dissatisfaction with advertising is necessary. (KS)

Finds that "low-energy information seekers" of differing values are favorably oriented toward direct reference--or attacking--political and commerical advertisement. (KS)

This study analyzes more than 1,500 expressions or orthographic conventions adopted by advertisers for many consumer products that depart significantly from ordinary standards of correctness. (HOD)

This study attempts to determine how the role of advertising in the economic system is presented in economics texts. (MB)

The purpose of this class exercise is to increase undergraduate psychology students' awareness of common persuasion techniques used in advertising, including the appeal to or creation of needs, social and prestige suggestion, and the use of emotionally loaded words and images. Television commercials and magazine advertisements are used as…

Suggests that educators lack understanding of the nature of marketing and the collegiate product. Establishes priorities for developing a marketing plan, identifies the potential benefits and inevitable problems of a marketing program, and offers examples of successful promotional activities. (DMM)

Survey of 64 popular men's magazines and 47 women's magazines revealed that almost seven times as many over-the-counter drug advertisements were found in the latter than in the former. Most advertisements directed toward women concerned appearance; most directed toward men were for stimulants. Suggests enhanced regulatory efforts against…

Provides a content analysis of advertising visuals--illustrations and photographs--to determine the frequency with which the basic visual communication functions are used. Finds that photographs are the most frequently used type of visual and that symbolic visuals are more prevalent than literal visuals. (MM)

Compares local radio advertising with small daily and weekly newspapers in influencing the outcome of 11 New Mexico mayoral races in 1986. Reports that the 11 winning mayoral candidates paid attention to radio political advertising in their media mix. (MM)

Given that schools are essential for economic development in most geographical areas, school systems must develop effective community relationships and learn how to market their "product" by using five basic advertising concepts: primacy of product, uniqueness, identification, timeliness, and price. (MLH)

Claims that newswriting practice contributes to the development of advertising writing skills and that it is particularly relevant given the increasing enrollment in advertising programs. Describes five factors common to both news and advertising writing: audience, distillation, freshness, substance, and easy access. Provides examples of each…