Tests conducted with high school students. (CH)

This paper examines the rhetorical factors behind the success of Ernest Angley, non-denominational televangelist in Akron, Ohio. After describing the historical background of Angley and Grace Cathedral, the paper identifies some of the dominant beliefs that Angley espouses in his preaching. The paper then explains how these themes work in…

A study investigated audience motives for movie attendance. Subjects were 493 college students, who indicated on an eight-point scale the extent to which a series of 70 reasons for movie going matched their own reasons for movie attendance. Three frequency of attendance groups were identified: infrequent--once in two to six months;…

In defining an audience, writers make guesses about the mutual knowledge shared between writer and readers, and thus send cues to readers that exclude them from the audience for a specific discourse. Often writers assume that readers possess more knowledge than they actually do, and so make it impossible for readers to function within the world of…

Rock music is ideological both implicitly (in its intrinsic valuing of change, and resistance to authority, for instance), and explicitly (in political records from activist artists such as John Lennon and U2). The texts of the rock genre offer rhetorical experiences. A dialogic conception may help scholars to account for and describe the…

The ethical dilemma presented by the ratings sweeps is a fundamental operating principle of advertiser-financed television broadcasting: broadcasters generate operating revenue and profit by exchanging audiences for money with advertisers. In order to create or attract audiences to be sold, the broadcaster formulates or acquires and then…

Biographical writing is highly imaginative writing and always has been. The task of the biographer is to weave a riveting story from the fabric of the subject's life. For example, a single pivotal incident in the lives of Percy Bysshe Shelley, the English poet, and Mary Godwin, author of "Frankenstein", at the grave of Mary's mother,…

A study was conducted to assess the dimensions of a National Public Radio (NPR) audience's interests in programing, and how these interests define subaudience groups. Telephone surveys were conducted with 276 persons who were over 18 years of age and who usually listened to the local university operated NPR station at least one day per week. The…

Prepared as an aid to implementing a theatre production course for grades 9 through 12, this guide is designed to enable students who are participating in play production activities to receive recognition and academic credit for their many hours of creative and educational endeavor. The first portion of the guide answers questions frequently asked…

Discussed different kinds of television viewing and how educational programs are affected by the limitations of television as presently conceived. (RK)

A discussion of audience surveys conducted by Pennsylvania State University, and how they can be used to set priorities for public television. (HB)

Examines the diversity of audiences to account for the different kinds of journalism, including advocacy journalism, counterculture journalism, and precision journalism. (RB)

In the 1968 political campaign, George Wallace consistently attracted auditors of diverse and highly polarized views, people who were negatively closed-minded and people who were positively closed-minded. He exploited this polarization to heighten the impact of his speaking and to rally and solidify the closed-positive auditors. For example, when…

Research explains why some television editorials are effective in altering attitudes and behavior while others are not. (RB)