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Sauls, Samuel J. – 1995
A national study was conducted concerning factors which influence the funding of college and university noncommercial radio stations as perceived by station directors. A pilot-tested mailed collection questionnaire was sent to a random sample (415) of the 1192 stations designated as noncommercial. A follow-up mailing and phone calls to…
Descriptors: Attitude Measures, Audience Awareness, Financial Support, Higher Education
Sauls, Samuel J. – 1995
Part of the limitation of educational radio stations rests in the lack of adequate funding, although college and university noncommercial radio stations annually seek funding on campuses throughout the United States. Extending the results of a national survey concerning factors which influence the funding of college and university radio stations…
Descriptors: Attitude Measures, Audience Awareness, Financial Support, Higher Education
Kettel, Raymond P. – Storytelling World, 1994
Elementary and middle school teachers can employ storytelling techniques using selections such as episodes from children's novels to encourage even the most reluctant readers. The telling of complete episodes from novels causes reluctant readers to identify with a character and brings them into the plot. The Storytelling Episode Model (SEM) is a…
Descriptors: Audience Response, Childrens Literature, Elementary Education, Junior High Schools
Beason, Larry – Composition Chronicle, 1995
A study of 10 freshman composition argumentative textbooks shows that there is a common core, grounded in but not dependent on classical rhetoric (Aristotelian rhetoric in particular). A cursory glance--which is all that many teachers can afford to give such books--might suggest they are all clones. But such is not the case. The authors forefront…
Descriptors: Audience Awareness, Freshman Composition, Higher Education, Persuasive Discourse
Association for Education in Journalism and Mass Communication. – 1994
The Magazines section of this collection of conference presentations contains the following 15 papers: "'National Geographic Magazine' and the Vietnam War: Did We Just Get Pretty Pictures?" (John W. Williams); "Free Speech at All Costs: A Short History of 'The Masses'" (Chris Lamb); "Newspapers Locally Edited Magazines…
Descriptors: Audience Awareness, Content Analysis, Mass Media Role, Media Research
Boice, Robert – 1994
Combining the practical lessons of clinical practice and the literature of the disciplines of composition theory and psychology, this book merges what writers say about writing with what researchers and scholars say in a way that helps both experienced and inexperienced writers at the writing desk. The writers depicted in the book are comprised of…
Descriptors: Audience Awareness, Higher Education, Motivation, Program Descriptions
Waller, Dennis R. – 1991
Over the last several years the increased speed of delivery in debate tournaments has made it difficult for judges to keep up with a debate during a round of competition. The responsibility for communication should be upon each debater to deliver his or her arguments, with intelligence, to the judge or critic. Debate is an oral communication…
Descriptors: Audience Awareness, Communication Skills, Debate, Higher Education
Hanson, Trudy L. – 1991
Henry Cisneros, speaking on the theme, "the colorful past and promising future of Hispanic heroes in Texas," in Amarillo, Texas, on February 7, 1989, was successful in eliciting a positive response from his Anglo/Hispanic audience. An analysis of Cisneros' use of narrative demonstrates its effectiveness in leading to a feeling of…
Descriptors: Audience Awareness, Cultural Images, Discourse Analysis, Hispanic Americans
Derryberry, Bob R. – 1991
Sound philosophical principles of coaching can enhance forensic programs as a whole while providing fulfilling student experiences. A forensic education philosophy involves recognizing the place and function of such values as freedom of expression, honesty, and creativity. Promotion of surface skills alone is an inadequate rationale for…
Descriptors: Audience Awareness, Debate, Educational Philosophy, Ethics
Logan, Shirley W. – 1993
Considering the rhetorical strategies four 19th-century black women employed to address various audiences can be helpful in the continuing struggle to find effective means of teaching writing to college students. These four women used a variety of strategies to reach audiences which were, to one degree or another, hostile to them because of their…
Descriptors: Audience Awareness, Black Studies, Higher Education, Persuasive Discourse
Coe, Richard M. – 1993
"Genre" has become the keyword in a movement to create a more dynamic, dialectical, contextual conception of "dispositio," of structure as a factor in psychological and social processes of writing. A dynamic conception of genre as social process in symbolic action can be reached by combining Kenneth Burke's technique of…
Descriptors: Audience Awareness, Foreign Countries, Higher Education, Literary Genres
King, Corwin P. – 1993
The "countercommencement" address (sometimes composed in reaction to the traditional commencement address) may be usefully criticized as an example of the rhetorical genre known as the "secular jeremiad." This provides a conceptual framework for interpreting the motives and meanings of such an address, which is typically…
Descriptors: Audience Response, Commencement Ceremonies, Communication Research, Discourse Analysis
Young, Michael W. – 1994
In a pilot study based on a project underwritten by the United States Department of Education to add more study of international issues to writing courses, revisions in content to both a first your and an advanced composition course were tested during 1993-94. The method for the classroom procedures was also changed to enhance the greater…
Descriptors: Audience Awareness, Curriculum Development, Higher Education, Pilot Projects
Considine, David M.; Haley, Gail E. – 1999
Connecting the curriculum of the K-12 classroom with the "curriculum of the living room," this book helps teachers and library media specialists maintain a viable program of visual (or media) literacy by presenting background information on the visual literacy movement and dozens of effective strategies and classroom activities that are ready to…
Descriptors: Advertising, Audience Awareness, Class Activities, Elementary Secondary Education
Sellnow, Timothy L. – 1991
Much progress has been made in recent decades in improving the quality and quantity of speech competition. The forensic community has endorsed a justification of forensics that emphasizes its educational value. Some critics complain that current competition structure creates detachment from educational opportunities and leads to pandering to…
Descriptors: Audience Awareness, Debate, Educational Objectives, Experiential Learning
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