Children from grades one through six judged commercially produced advertisements, specially produced "pseudocommercials," and verbal descriptions as better suited to advertise a feminine or masculine sex-typed toy. Comprehension of sex-typed connotations was predicted by home television viewing patterns but not by general knowledge of sex…

The extent to which college presidents and governing board chairmen agree on the relative importance of 20 presidential roles was studied. Institutional size and type were examined, and the results indicated general consensus between the two groups. (MSE)

Interviews with 74 older parents and with one each of their middle-aged children were conducted. Data were analyzed in terms of agreements and disagreements between parent and child and of perceived agreements and disagreements. Findings are discussed in terms of the developmental stake theory, a metaorientation, and asymmetry in the parent-child…

Surveyed instructors of public relations courses and found they emphasized a decision-making style for the public relations practitioner, one that combines elements of managerial roles with those of a communication technician. (PD)

A study was conducted concerning the relationship between role preference and teaching effectiveness of home economics student teachers. During student teaching, student teachers became significantly more oriented to the roles of disciplinarian and referrer, although in order of preference these were the two least preferred roles. (CT)

A study of British adolescents was conducted. Though no sex differences were found for personal adjustment, females experienced more conflict over sex-role issues. Subjects who experienced the highest levels of sex-role conflict also experienced more problems in personal adjustment when they perceived themselves as deficient in…

Argues for the recognition of income maintenance as a specialized form of social service, and calls on the social work profession to assume a major role in its development. Discusses the role and training of the income maintenance worker, and reviews effects of the separation of the two professions. (JAC)

Two experiments investigated the accuracy of naive observers' judgments of behavior change. Observers accurately and reliably detected the change in subjects' behavior across time; the provision of a diagnostic label did not affect the accuracy of the observations. Implications of these findings for the assessment of counseling outcome are…

Four interaction-perception perspectives of the fictitious target of a double-bind conflict were provided by four groups of subjects. The perspectives included perceptions of a daughter about herself and her father (the double-bind source), and her estimates of his perceptions of both himself and her. (Editor)

Reports a study designed to ascertain the relationship between teacher perceived attractiveness and classroom interactions and suggests that "main effects" such as facial attractiveness of youngsters acts to determine individual potential for interactions with others. (MH)

Children's literature and school texts have reflected society's relegation of women to inferior, passive roles; while there is now an awareness that stereotypes and sexist terms should be eliminated, there is the danger that overreaction will diminish literary quality. (JD)

This discussion is based on data from a recent series of interviews with parents of teenagers. It is examined in relation to the educational objectives of these parents for their children compared with goals set by the Australian Schools Commission and to practices in the home and ideologies and assumptions thus revealed. (Author/TK)

Concludes that it seems unfair to refuse to double certain versions of films especially those that might increase the self-concept or identity of blacks, but that it would be unwise and too costly to duplicate indiscriminately all educational productions, assuming that learning would be promoted. (Author/AM)

Draws on the experience of an innovative school mental health project, emphasizing early detection and prevention of school adjustment problems, to describe emergent, needed roles for school psychologists. (Author)

The designation of staff or faculty for student personnel administrators remains unsettled at most colleges and universities. (Author)