Studies show only limited pharmacist-patient communication. Research in personal communication by pharmacists is shown to be a means of improving health care, the image of pharmacy, and patient compliance with drug therapy, and to expand the pharmacist's role. Communication skills are concluded to be essential to the development of the clinical…

Inner city and urban community mental health staff had high personal role activism but low perceived organizational role activism. Rural staffs perceived the center as expecting more activism. Bureaucratic orientation seems to have replaced early ideological ferver. (Author/JAC)

The concept of family members assuming buying roles in various purchasing decisions is applied to parents and students in the college choice process. Prospective students (high school seniors) and their parents were surveyed in Milwaukee; the results and their implications for college marketing are discussed. (MSE)

Assessed in this paper is the relative importance of three factors that partially account for the unequal distribution of men and women in positions of authority: (1) women's qualifications; (2) the behaviors and policies of employers; and (3) the attitudes and behaviors of the women themselves. (Author/EB)

This study assessed the effects of portraying a female main character in a traditionally male role on male and female children's sex role perceptions and story evaluations. Exposure to nontraditional female characters increased children's perceptions of the number of girls who could engage in activities presented in the stories only. (Author/RD)

Discusses the roles of the trainer in industry from instructor to counselor to catalyst, different management levels and skills needed at each level, and the level of trainer appropriate for each management level. (MF)

The concept of career education is not at present generally accepted or put into practice except by a minority of British schools. Career guidance in private agencies is crisis-oriented; in industry it is still a dream. However, there is a growing interest in career guidance in higher education and industry. (KP)

This is an investigation of relationships between characteristics of lawyers, psychiatrists, psychologists, and social workers and criteria employed in child custody legal proceedings. Findings reveal disciplinary distinctions, equity for mother and father, and influence from demographic variables regarding preference for criteria to be applied…

Presents a proposal that student affairs professionals seize the opportunity to become instructional experts. (Author)

Examines to what extent constructivist theory explains interactions that occurred during group work on a teacher education project in foreign languages. Content analysis was used to examine dialog journals and self-reports on the group process and on each student's role in the group. Findings address division of labor, role taking, desire for…

Campus activities programmers are encouraged to balance roles by: remembering their time is valuable; accepting their own imperfection; saying "no" when necessary; taking care of themselves; learning to request help and delegate; giving best time and energy to what matters most; focusing on life's positives; developing support systems; keeping a…

Discusses the effect of media reinforcement of the inaccurate stereotype that bright students are socially inept and "nerdy". Lists addresses for television show producers so readers may protest the negative stereotyping of bright students and scientists. (AIM)

Questions the existence of distinctions based solely on the gender of the speaker or hearer in Native American languages. Analyzes conversations from field work and notes that both male and female speakers sometimes use the deictics considered appropriate to the other sex and that deictics accomplish more than indicating the gender of the speaker.…

Factor analysis of survey data from 209 administrators and 384 faculty at six Tennessee state universities identified six distinctive attitudes concerning research orientation; teaching orientation; rewards influence research; rewards influence teaching; personal interest; and mission of the university. Analysis revealed that administrators…

Although the job of a professional school dean is complex and demanding and the skills it requires are varied, it is important for the dean to acknowledge the limitations of both the job and the individual in it. Only time tells whether innovations, programs, customs, and direction created and nurtured by the dean reflect true leadership by…