A huge set of focused attention experiments show that when presented with color words printed in color, observers report the ink color faster if the carrier word is the name of the color rather than the name of an alternative color, the Stroop effect. There is also a large number (although not so numerous as the Stroop task) of so-called…

Empirical research examining the situational characteristics of gambling and their effect on gambling behaviour is limited but growing. This experimental pilot investigation reports the first ever empirical study into the combined effects of both music and light on gambling behaviour. While playing an online version of roulette, 56 participants…

The effects of reinforcer magnitude and response requirement on pigeons' say choices in an experimental homologue of human say-do correspondence were assessed in two experiments. The procedure was similar to a conditional discrimination procedure except the pigeons chose both a sample stimulus (the say component) and a comparison stimulus that…

Flower petals, acorn hats, exoskeletons of beetles, and lichens are just a few of the objects students may find in a surprising array of vivid colors. These tiny examples from nature's palette can be discovered in a school yard, a park, or even along the edges of a paved sidewalk...it simply takes careful observation! This article describes a…

The main objective of this article is to provide new evidence regarding the impact of bilingualism on the attentional system. We approach this goal by assessing the effects of bilingualism on the executive and orienting networks of attention. In Experiment 1, we compared young bilingual and monolingual adults in a numerical version of the Stroop…

For centuries, Swiss firms manufactured and sold precision watches and were the undisputed leaders in timekeeping. All this came to an abrupt end when, in the mid-1970s, the Japanese began to make reliable digital watches at a fraction of the cost of the expensive, labor-intensive Swiss product. In 1983, Switzerland answered with the introduction…

Previous studies have demonstrated a dual-target cost in visual search. In the current study, the relationship between search for one and search for two targets was investigated to examine the effects of target prevalence and practice. Color-shape conjunction stimuli were used with response time, accuracy and signal detection measures. Performance…

One never gets a second chance to make a first impression. During these tough economic times it's important to promote the school library media center's program and collection as integral parts of the learning process. The changing landscape of librarianship demands a wide selection of approaches to promote library resources. Ideas, strategies,…

Distinctive aspects of a scene can capture attention even when they are irrelevant to one's goals. The authors address whether visually unique, unexpected, but task-irrelevant features also tend to hold attention. Observers searched through displays in which the color of each item was irrelevant. At the start of search, all objects changed color.…

From an early age, so much emphasis goes into teaching children the fundamentals of color theory, in particular the primary colors of red, yellow, and blue. Toys, building blocks, furniture, and so many other items used in a preschool environment are manufactured in these three colors. Yet, recent research has uncovered that babies as young as…

Information design has practical and theoretical components. As an academic discipline we may view information design as a combined discipline, a practical theory, or as a theoretical practice. So far information design has incorporated facts, influences, methods, practices, principles, processes, strategies, and tools from a large number of…

Exemplar-similarity models such as the exemplar-based random walk (EBRW) model (Nosofsky & Palmeri, 1997b) were designed to provide a formal account of multidimensional classification choice probabilities and response times (RTs). At the same time, a recurring theme has been to use exemplar models to account for old-new item recognition and to…

In this study, informing 6th grade students on the subject of colour was taught using traditional and computer assisted education methods. Colour information was taught by the researcher for 5 weeks in order to specify the influence of both methods on students. The test, which was prepared at the beginning of the study and at the end of five-week…

This article discusses nanotechnology as a route to the production of new materials and provides a brief history of the evolution of this branch of materials science. Properties on the nanoscale are compared with those on the macroscale. The practical application of nanomaterials in industries such as communications, construction, cosmetics,…

This article concerns issues of classroom management in heterogeneous classrooms. Although research in the field of learning styles has yielded mixed results, there is a call for information about how they could be used to individualize instruction, especially in primary schools. This article is part of an ethnographic study aiming to examine…