The primary research question for this project was whether a streamlined, relatively inexpensive, counseling-based program that assists low-income high school students with the college and financial application processes can significantly increase college enrollment rates. The intervention was designed to test the hypothesis that lack of…

Northwestern University has started a marketing strategy to interest potential students, including a road show and direct mailings. (PG)

Focuses on marketing strategies for college admission and examines the essential interaction between admission and academic units as a means of enhancing retention and producing informed, satisfied consumers/students. (KS)

Discusses the special needs of students transferring from colleges that have failed. Student reactions, academic issues, financial issues, social issues and choice of a new college are discussed as well as the possibility of a successful department being absorbed into a new institution. (JAC)

Details some general marketing principles that a college admissions officer could use: adjusting plans to a changing institutional environment; making consumer-oriented plans and policies; aligning institutional qualities with the market segment that seeks such qualities; developing materials to be mailed to prospective students; and using…

Presents a recruiting master plan that includes: analyzing the situation; identifying problems and opportunities; selecting objectives; creating a master plan; and controlling and reviewing procedures. (Author/PG)

Author suggests 7 basic operating attitudes that an admissions officer or counselor should adopt. (Author/PG)

Based on information from survey data and personal interviews, offers 16 suggestions for college admission professionals from high school counselors. Concludes by asking college admission professionals to recognize the role played by high school advisors, to give advisors information they can use and pass on, and to consider the value of their…

Considers universal counselor form for school counselors to complete for high school students applying to colleges and universities. Notes usefulness of Common Application produced in cooperation with the National Association of Secondary School Principals. Suggests that colleges belonging to the Common Form system should make their "in-house"…

For-profit college-admissions counseling and college-preparation companies are expanding, and existing test-preparation centers are planning to begin offering admissions-counseling services. One company envisions a national chain. Some educators welcome the trend, while others feel the commercial enterprises may take an inappropriate approach to…

Key issues in retaining adult students include precourse information and guidance, student induction, creation of an adult learning community, recognition of prior experience and adult concerns and aspirations, student support services, and attention to nonattendance. (SK)

State public policy has been an important tool for improving the educational preparation and opportunity for many communities. However, without concerted statewide efforts it will continue to be difficult to substantially expand opportunities to accelerate higher education attainment and workforce preparation. Over the next 15 years, the states…

In this article, the author expresses his concern about the current state of the profession and the changes in college admission processes. Paper has been replaced with computers, counseling has been replaced with marketing, and the emphasis on "fit" has been replaced by a preoccupation with prestige, or perceived prestige. These changes point to…

The writer believes that admissions staffs should play a greater part in institutional planning and communicating with students. (Editor/PG)