Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)

Reviews the growth of cooperative education in the City Colleges of Chicago in relation to external funding sources, local financial support, administrative and program structures, staffing, credit-granting, enrollments, and program outcomes. (AYC)

Two related problems are discussed: developing a methodology which (1) will not require full commitment of a local education agency to new techniques which may be ineffective in local settings and (2) will allow graceful abandonment of a new technology that may be proved ineffective. An example is discussed. (CTM)

The author seeks to refute the narrowly behavioralistic image of Competency Based Teacher Education (CBTE) and proposes an atypical CBTE program, combining both cognitive and behavioral competencies, as a model for Canadian teacher education. The research and planning necessary to achieve this model are outlined. (SJL)

Responses were obtained from all 50 states and three additional service units on a survey of programs for adolescents with behavioral disorders. (CL)

Discusses some methodology for and problems inherent in analyzing economic costs of educational institutions and presents findings from cost studies of higher education institutions of two types: (1) a regional open university with central management offices, and state organizations through which students can enroll in televised credit courses,…

Presents a session by session description of a "meats" class, which is offered to high school students (9-week period) and adults (8-week period). The classes cover identification of cuts (beef, sheep, hogs, and veal; grades and grading of live animals and carcasses; economics of butchering and cutting your own meat; actual slaughtering; and the…

Presents a model of the organization of the admissions procedures in the School of Allied Health Sciences at the University of Texas Health Science Center in Dallas. The purposes of the committee and its working relationship with the programs of the school, the administration, and registrar's office are outlined. (Author/HD)

Reports on the lack of attention being paid by educational policymakers to leadership preparation programs and explores issues in creating better leaders with the skills to create effective learning environments. Discusses leadership skills and characteristics required for school reform, the development of better leadership preparation programs,…

Presents the steps needed to host an online collaboration project--from designing it to planning for the future. Describes the following stages essential for project success: preparing; posting project objectives and requirements; instructing and monitoring interactions; publishing the project; and evaluating. Sidebar includes Web sites and…

One college developed a substance abuse education program involving several prevention and intervention strategies. The goal was to improve the atmosphere of the college community by intervening in the behavioral patterns of students through an educational intervention. This paper describes program rationale, development, content, and…

This study presents a longitudinal and intertextual analysis of educational policymaking activity in California over a 10-year period to identify factors that supported local policy implementation in a shifting political climate. Analysis reveals the essential nature of coherence, capacity building, and changed practices in building an alternative…

This introductory article in a special issue on mentoring as a means to prevent school failure looks at the beginnings of mentoring in the United States, recent growth of mentoring programs, similarities and differences in mentoring programs, sources of funding for mentoring programs, what works and what does not, and the future of mentoring…

Colleges and universities are using innovative methods to improve services that affect the institution's enrollment-management function, primarily in registration and information management. Registrars' offices can also promote academic excellence by incorporating honors into transcripts, participate in student recruitment by providing timely…

Describes the Freshman/Sophomore Minority Teachers Grant Program, a collaborative project among several postsecondary institutions that provides mentors for minority students who are interested in teaching. (YKH)