Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Marketing Challenge (GOMC), a global competition for online marketing, was incorporated into two…

English teachers continually seek ways to offer students quality texts to support the development of individual voices within the context of a dynamic, democratic culture. This article discusses how blog use, promoting choices, and presenting students with literature that changed a nation show them how to find their voices in a democratic…

The gap between the reading and writing skills of high school graduates and the demands of freshman college coursework and employers was one of the greatest concerns when the National Governors Association and the Council of Chief State School Officers were developing the Common Core State Standards for English Language Arts (CCSS-ELA). A…

Designers-by-assignment, or subject matter experts (SMEs) who are pressed into training service, have become common in the workplace. A review of more than 24 studies on expert and novice instructional designers, however, revealed that little is known about how designers-by-assignment think about design and make design decisions in the field. A…

This study surveyed current education majors (n=70) in two Kansas universities to gain a perspective on their understanding of Information Literacy (IL) concepts and skills, and to learn whether they anticipated teaching such concepts to their future K-12 students. School media specialists in the state were also surveyed (n=85) and asked to share…

With the introduction of more standardized multimedia file formats, the text has more potential than ever to provide a really robust experience, with the best products moving from discrete narrative literature to something altogether new and well beyond the page. A work is no longer confined to a single definitive version, as the reader can follow…

This article presents the findings of an exploratory study that investigated how users of archival material deal with the copyright-like restrictions that archives place on reuse of their holdings. In interviews with seventeen historians and genealogists, the author explored their awareness of copyright when reproducing archival holdings, their…

Many concepts of information have been proposed and discussed in library and information science. These concepts of information can be broadly categorized as empirical and situational information. Unlike nomenclatures in many sciences, however, the concept of information in library and information science does not bear a generally accepted…

The purpose of this study was to examine factors that may or may not contribute to the adoption of the innovation of virtual worlds by librarians. Using Everett Rogers' Diffusion Theory as a framework, the study sought to identify librarians with avatars (computer simulated representations of themselves) in the virtual world of Second Life,…

Academic librarianship is a profession in the midst of change. Embedded within multiple social spheres, academic librarians are adapting to changes in higher education, the sociotechnical environment of information, and the system of professions. This research investigates the ways in which academic librarians publicly present the ways in which…

The complexity and scale of any large library, education, or technology conference can sometimes be overwhelming. Therefore, spending time reviewing the conference program and perusing the workshop offerings in advance can help you stay organized and make the most of your time at the event. Planning in advance will help you manage potential time…

This study explores the application of digitisation in the context of public library local studies services. Since there has been limited previous research on digitisation and local studies collections, this research makes an important contribution in profiling the current situation, and highlighting the extent to which progress is limited in the…

Access to published research for knowledge creation and education in the administrative science disciplines in South America has been enhanced since the introduction of the Scientific Electronic Library Online (SciELO). Although SciELO has been available as an online journal indexing and publication service since 1998, there have been no…

Children's librarians were active radio broadcasters as early as 1922, when American commercial radio was just beginning. As they utilized the new technology of radio to promote reading, literature and outreach, they transferred techniques and materials already familiar from their work in neighborhood libraries. This article documents children's…

This study was conducted to determine if American public libraries located in an area of the country hostile to atheist (freethought) ideas collect atheist books at a lower rate than a region of the country more open to such ideas. The US General Social Survey was consulted to locate the contrasting regions. "New York Times" Best Seller…