Discusses the effectiveness of advertising texts in manipulating public opinion. Emphasis is placed on the connotational aspects of the texts in question. (Text is in French.) (TL)

A linguistic analysis of the legends used on advertising posters. The data used is from Winston and Marlboro commercials. (Text is in French.) (TL)

Our everyday language is full of images drawn from animal life. Looking at such images can provide young people with insights into the creative use of language. (Author/RK)

Outlines problems encountered in translating the English verb "to affect" into French. (Text is in French.) (CLK)

Compares one form of synchronous computer-mediated communication, Daedalus InterChange, with analogous spoken and written corpora. Finds that the InterChange discourse mode is not merely intermediate between speaking and writing; rather the electronic medium uniquely fosters some behaviors and inhibits others, in support of the view that physical…

Contains a "polished" literary essay on Charles Dickens'"A Christmas Carol" that reviews the work's original reception and accounts for its success through a description of its best moments and language. (TB)

Focuses on online newsgroup gender composition and the seeming relatedness between gender roles and group process functions described as task and maintenance. Finds that men far outnumber women as participants in online discussion groups. Notes that results were mixed with respect to the relation of language patterns and group gender composition.…

Looks at Robert Frost's "The Death of the Hired Man" as a "representative anecdote" for Frost's work, which, taken as a whole, shows readers how to lose themselves among the overlooked places and turnings, the topics and tropes, that make up Frost's rhetorical home, the place of everyday human talk and gossip. (TB)

Presents results of a national study in which members of the Society for Technical Communication rated the relevance of 20 selected English-usage principles that were considered to be of limited importance in a previous study involving textbook editors and communication instructors. Shows that all 20 principles were rated as important to…

Contends that professional communication studies could do a better job of teaching effective and responsible language usage to students in a way more coherent to an overall university education and to a healthy civic discourse. Provides lessons from history which suggest that a clear grasp of the theory and practice of genre can help unify…

Introduces the concept of an "integrated" approach to the teaching of drama. Contends that arguments against dualism, which writers have advanced run the risk of moving drama towards an arid form of behaviorism. Uses the writing of Wittgenstein to elucidate the concept of "integration." Concludes that an appropriate approach to teaching drama will…

Examined whether young children (4 years of age) show prosodic changes when speaking to infants. Measured children's word duration in infant-directed speech compared to adult-directed speech, examined amplitude variability, and examined both average fundamental frequency and fundamental frequency standard deviation. Results indicate that…

Discusses the tradition of argument about what forms of metalinguistic discourse are valid, useful, and significant in the era of modern Western linguistics, with particular reference to the argument between linguistic science and prescriptivism. The article emphasizes that linguistic norms are open to challenge and change about what their nature…

Describes using "magic squares" for vocabulary development and assessment, in combination with various everyday Australian words that differ from American usage. (SR)