In this study, we examine the role of AI-driven marketing in international student recruitment, focusing on how perceived usefulness, trust, and personalization influence decision-making. Grounded in the Technology Acceptance Model (TAM), the Trust-Based Decision-Making Model, and the Personalization--Privacy Paradox, we studied how AI-powered…

The food industry plays a substantial role in the economic development of every nation. Furthermore, intention has a crucial influence on fostering the emergence of new entrepreneurs. While numerous studies have emphasised the significance of cultivating entrepreneurial intentions, there is a scarcity of research investigating the process by which…

In recent years, supported by digital technology, virtual reality (VR) has brought about a paradigm shift in education. Students can experience the interactivity and immersive learning offered by VR technology in virtual worlds. This study applies virtual reality as a new instructional mode in field trip courses and explores the factors…

With the global rise of digital education, fragmented academic reading has attracted increasing attention, as an emerging learning mode among university students in various countries. This study explores the factors influencing university students' acceptance and use of fragmented academic reading through a comprehensive framework that integrates…

Purpose: This study is aimed at explaining university teachers' behavioral intentions to use generative artificial intelligence (GAI) in their instruction, considering the effect of their AI literacy (AIL), organizational guidelines (OG), pedagogical relevance (PR) of GAI and their previous experiences (PE) with AI. Design/methodology/approach:…

The present study on intentional retrieval practice compared the benefits of presenting words in either informative or uninformative sentence contexts. Participants first studied a list of English words with their translations. Then, they were all exposed to half of the words with informative sentences containing meaning clues in the Context…

Purpose: The purpose of this study is to propose a research model based on the stimulus-organism-response (S-O-R) model to explore whether social media affordances and media richness as environmental stimuli to learners' involvement elicited by massive open online courses (MOOCs) can affect their learning persistence in MOOCs and, in turn, their…

Teacher turnover has been recognized as a significant problem in the education worldwide. This study focuses on exploring reasons behind the turnover intentions, and persistence of such intentions in 5-year follow-up among Finnish teachers. Longitudinal survey data were collected from Finnish comprehensive school teachers in 2010 (T1 n = 2310) and…

Purpose: Through the application of the theory of planned behavior (TPB), this study aims to explore the main determinants of higher education students' pro-environmental behavior. Design/methodology/approach: An online survey was conducted among the students of a public higher education institution (HEI) in Portugal, from March to May of 2020.…

Maintaining momentum is vital in terms of how soon students can complete a program, especially for those who are in the early stage of taking online courses. This study attempted to extend the existing literature by examining the influence of online students' perceived sense of connectedness, performance proficiency, and satisfaction on their…

Aim/Purpose: This study, drawing on and extending research on the adoption of information technologies (IT), develops a research model to investigate: (1) the key relative factors that affect the adoption of e-learning versus using IT in traditional classrooms; and (2) students' relative attitudes and relative intentions to use e-learning systems.…

Work-integrated learning (WIL) is an educational approach that aims to support students' integration of theory to practice. These rich learning opportunities provide students with real-world experiences and introduce practice and ethical situations that help consolidate and bridge their knowledge and skill. Academic integrity has been defined as…

To date, the Intentions to Seek Counseling Inventory (ISCI) is the most widely used instrument to measure psychological help-seeking intentions. However, the ISCI is yet to be validated with international students. In this study, we examine the dimensionality and reliability of the ISCI by performing exploratory factor analysis, Cronbach alpha…

This study draws on the theory of planned behavior (TPB) proposed by Ajzen to explore the existing relationships between entrepreneurial intentions and the proposed determinants, as well as the mediation of advantages, limitations and individual values in entrepreneurship. For empirical work, a questionnaire was designed and validated using Likert…

The present manuscript cognizes and empirically testifies the role of entrepreneurial education and opportunity recognition in determine entrepreneurial intention through the mediating role of entrepreneurial self-efficacy. The moderating role of entrepreneurial attitude has also been tested on the relationship between entrepreneurial education,…