In this research, a combination of both quantitative and qualitative approaches is used to identify different market segments in the education industry. To solve the research problem, an exploratory approach to data mining is used and, using a series of interviews with experts, the factors affecting segmentation are identified. Then, using the…

In this first issue of "Research Library Issues" ("RLI") in 2019, the authors explore privacy from a legal, digital, and applied perspective, with a focus on the implications and opportunities for research libraries. The current privacy landscape highlights the need for a nuanced understanding of the complicated nature of…

We define pricing power as a college's ability to increase its net tuition revenue by raising its sticker-price for tuition. The greater is the positive effect of sticker-price increases on net tuition revenue, the greater is the pricing power. We gauge variation in the pricing power of private, non-profit baccalaureate colleges by estimating this…

Several analytic strategies exist for opening up the "black box" to reveal more about what drives policy and program impacts. This article focuses on one of these strategies: the Analysis of Symmetrically-Predicted Endogenous Subgroups (ASPES). ASPES uses exogenous baseline data to identify endogenously-defined subgroups, keeping the…

Institutions of higher education are operating in an increasingly complex and competitive environment. This paper identifies contemporary challenges facing institutions of higher education worldwide and explores the potential of Big Data in addressing these challenges. The paper then outlines a number of opportunities and challenges associated…

There is an increasing number of datasets with many participants, variables, or both, in education and other fields that often deal with large, multilevel data structures. Once initial confirmatory hypotheses are exhausted, it can be difficult to determine how best to explore the dataset to discover hidden relationships that could help to inform…

Policymakers and professional educators attempt to be good stewards of public funds while simultaneously raising expectations for student outcomes that reflect academic excellence in the public school system. The purpose of this study was to determine the efficiency of Texas public school districts and the factors influencing the inefficiency of…

A goal of undergraduate geoscience programs is to prepare students for the geoscience workforce. In order to understand the extent to which programs succeed at this goal, we identified desired workforce skills, compiled undergraduate geoscience program requirements, and mapped workforce skills onto faculty responses to the 2016 National Geoscience…

Many schools and students across the globe are now engaging with educational digital platforms in their teaching and learning experience. Platforms are changing what education is and how it is experienced. In response, educational research has devoted increasing attention to the so-called platformisation of education. This article contributes to…

Mapping India's vast, complex, and unruly education system through the systematic generation of accurate and current data, and encouraging accountability by persuading a diverse array of actors to engage with such data, is an ambitious, if not heroic, project. Yet this is what India's Education Information Management System (EMIS), the Unified…

The rapid pace of technological change taking place today makes it even more important for marketing educators to incorporate relevant technical and higher level meta-skills in their digital marketing courses. We review the pedagogical literature on skill development and project-based learning and detail two live course projects designed to help…

Aim/Purpose: Business analytics is a cross-functional field that is important to implement for a college and has emerged as a critically important core component of the business curriculum. It is a difficult task due to scheduling concerns and limits to faculty and student resources. This paper describes the process of creating a central video…

The U.S. Department of Education funds various types of technical assistance centers with the goal of providing the expertise and resources needed by state education agencies (SEAs), regional education agencies, and local education agencies (LEAs) to effectively implement federal education programs. Given the complexity of technical assistance for…

For this report, the authors analyzed federal government data to look at gender, racial and ethnic diversity among those employed in and earning degrees in science, technology, engineering and math (STEM). Analysis of the STEM workforce is based solely on occupation, using data from the U.S. Census Bureau's 1990 and 2000 U.S. decennial censuses…

Data-informed decision-making has always been -- and always will be -- a smart approach to policy, including at institutions of higher education. Just over one year since the COVID-19 pandemic radically and abruptly shifted every aspect of higher education, states and institutions are tackling the same student success goals as before, but with…