Developing an aesthetic theory of advertising, this paper offers the premise that advertising is a ritual, that it provides cultural roles, and that it reinforces people's perceptions of their common experiences. The paper discusses advertising and advertising art as a process that both draws from and is sustained by general culture while serving…

This report summarizes the findings of a Unesco-sponsored study designed to identify quantitative relationships between mass communication and economic growth in the Federal Republic of Germany. The first and second sections of the report outline the most important economic and social lines of development in Germany from the end of the nineteenth…

A study tested several different cognitive models of the way people use supporting arguments to arrive at belief in a claim. The models tested were (1) the model based on the assumption that human information processing is essentially logical; (2) R. S. Wyer's model; (3) the message-plus-context model; and (4) the weighted average model. One…

A study assessed the relationship of the independent variables of interpersonal attraction to the dependent variables of feeling good, relational safety, and uncertainty level. Subjects were 75 elementary and secondary school teachers, 61 communication students, 18 child development professionals, and 8 service club members. Each subject completed…

A study was conducted to replicate (with improvements) some early research that attempted to identify significant predictors of communication apprehension. It was hypothesized that the dimensions of homophily, attraction, and situational self-esteem would be significant predictors of situational apprehension in the acquaintance context of…

Based on the theoretical concepts and research methodology of Paul Ekman and Wallace Friesen, a study examined the emblems (gestures with exact verbal meanings) of Punjabi (India) immigrants in Canada. A limited repertoire of 63 emblems was elicited from nine Punjabi informants and then shown to nine Canadian citizens and one United States…

A study was conducted as part of a program to develop and test an individual level communications model. The model proposes that audience members bring to communications situations a set of learned cognitive processing strategies that produce cognitive structural representations of information in memory to facilitate the meeting of the various…

Experiences of the editors of communication journals can be drawn on for tips on how to get articles published. The editor of "Communication Quarterly" makes the final decision on whether a manuscript should be accepted, accepted with revisions, or rejected. Since revisions are requested in the vast majority of cases, authors should be…

Two studies were undertaken to determine first whether language characteristics attributed to females are more socially desirable than those attributed to males and second whether a double standard exists such that language traits seen as socially desirable for adults in general are viewed as negative when assigned to either females or males. For…

Three studies were conducted to ascertain the relationship between predisposition for group work climate and the types of procedural messages that group members employ. In the studies, expectations about group work procedures fell into two categories: high procedural order (HPO) and low procedural order (LPO). Each category consisted of four…

Research on the effectiveness of science writing can be considered in three categories: audience characteristics, effects of scientific communication, and source/receiver relations. Audience research indicates that interest in problems may vary according to proximity to the problem, demographic criteria, and level of general concern with social…

Perhaps due to misunderstandings of the nature of the research task in visual communication, findings of empirical research in that field have been highly inconsistent. Historically, there has been little serious systematic empirical investigation of visual communication. One difficulty is that it is not always possible to measure nonverbal…

Thirty male and twenty female students were used to investigate the strategies of topic management. In pairs, they were told that the male (or female) would like to become friends with the female (or male), and were assigned a dialogue which created a positive or a negative context. Then the subject assigned as the initiator was given one of three…

Three methodological improvements were incorporated into a two-channel study that tested the relationships between communication cues, dynamic/conversational delivery styles, and four dimensions of source credibility--dynamism, competence, evaluation, and trustworthiness. The methodological improvements included a molar rather than molecular…

In a previous study, subjects that heard a monaurally presented two-clause sentence immediately followed by a probe word (identical word recognition) were faster at recognizing the probe as a sentence word with their left ears than with their right ears. This result suggested that the right ear was particularly efficient at transforming…