A content analysis model for assessing advertising themes and messages generated primarily for United States markets to overcome barriers in the cultural environment of international markets was developed and tested. The model is based on three primary categories for generating, evaluating, and executing advertisements: rational, emotional, and…

A study of 142 foreign college students staying in the United States examined the effects of communication adaptability and interaction involvement on cross-cultural adjustment. Further testing was conducted to investigate which of the components of communication adaptability and interaction involvement best predicted the dimensions of…

This paper analyzes the origins, growth, and present state of communication research in Latin America. Based on empirical data, the paper identifies: (1) the factors that determined the kinds of studies that emerged in the region; (2) the major research topics; (3) the most influential scholars; and (4) the main currents of theoretical influence…

A study illustrated an interpretive approach to investigating personal commitment during radical organizational transition by examining how people talk metaphorically about commitment and identification as a process. A questionnaire was constructed to be used in phone interviews with six employee assistance program (EAP) counselors who contract…

A study examined instructional television (ITV) to determine the differences in the affect domain existing among three concurrent environments: the face-to-face environment, defined as the site from which the message originates; the on-site location, defined as a location in close proximity to the origin of the message; and the off-site location.…

Comparisons of television shows along genre lines suggest significant elements of aural/visual richness as well as valuable categories of comparison for future use in other comparisons. An examination of two sitcoms and two police shows produced roughly 25 years apart--"Make Room for Daddy" with "The Cosby Show" and "Naked…

The seven articles in this journal issue focus on the relationship between theory and practice in human communication. Topics discussed in the articles are (1) a speech theory of human communication, (2) first principles for an "act" based theory of communication, (3) the uses of a theory of communication, (4) communication pragmatism,…

Mythologies develop in corporations the same way they develop in tribes or nations and provide the driving force for building loyalty to and identification with the organization. The myth-building process involves a constituting experience or founding event, an existential interpretation of the event, the institutionalization of the event, and the…

Assuming that different programs for communication apprehensive/avoidant students attract different types of students according to their needs and apprehension types, a study examined the relationship between communication apprehension (CA) and general people orientations, as measured by the Personal Record of Communication Apprehension-24…

The purpose of this study was to replicate and extend previous research on the relationship between communication apprehension (CA), biological sex, and psychological gender. With the objective of reducing the potential for instrument bias, the possibilities for context dependent effects were explored to a greater degree than in past studies and…

Communication scholars have addressed a number of theoretical issues concerning the basis of knowledge and reality. They have not, however, accompanied their theories with parallel empirical studies. Given the important implications such work might have for the interpretation and generalizability of observer accounts, two studies were conducted…

The introduction of Direct Broadcasting Satellites (DBS) in the United States sparked both government's regulatory development of domestic DBS services and the communication industry's efforts to implement a commercial DBS system. J. D. Slack's symptomatic causality and technological assessment models help to explain how these practices were…

A study examined the notion that employees' perceptions of communication between an organization's top managers and its employees influences certain key organizational variables in differing and predictable ways. Specifically, the study investigated whether employees' perceptions of top management communication were related to their job…

This paper introduces and explains what was being done in biocybernetic communication research at the Myer Pollack Communication Research Laboratory in Montreal (Canada) from 1967 to 1984. It also lists persons and researchers directly involved in the activities and projects of the laboratory. The paper concludes with brief descriptions of five…

All 199 circuit court judges in Wisconsin were surveyed to explore the relationship between judges and the news media, to determine how judges communicate with the public through the news media, and to examine the influence of individual, organizational, and institutional variables on judges' use of the news media as a link with the public.…