Investigates the effects of immediacy on cognitive learning in an experimental situation which removed the effects of affect from the measurement of cognitive learning. Finds a positive relationship between immediacy and cognitive learning at the short-term recall level. (MM)

When first, fourth, and fifth grade speakers played a referential communication game with a fictitious listener, they were more likely to give redundant messages to listeners with whom they had no common shared experience or to strangers than to listeners with whom they had shared a previous experience. (RH)

Categorizes communication dimensions used by new academic administrators to aid in defining their role-making experiences. Reveals how new chairpersons use communication to learn the tasks they need to perform, establish and maintain relationships, structure and respond to the behavior of others, and initiate new ways of doing things. (MS)

Evaluates structural influences on perceived communication adequacy in a multi-branch banking organization. Uses a communication audit to determine which groups within the banking system were experiencing dissatisfaction with received communication. Finds that part-time employees were significantly less satisfied than hourly workers. (MM)

Indicates that (1) feeling both competent about handling scientific information and enthusiastic about scientific and technological advances are strongly related to exposure to media science information and (2) beliefs about specific science and technology issues (such as the need to maintain scientific and technical superiority for national…

Examines attachment, guidance, opportunities for nurturance, reassurance of worth, reliable alliance, and social integration. (MM)

Examines two trends in research on literacy--formal and functional literacy--by analyzing some assumptions held by researchers representative of each. Indicates that formalists view literacy as mastery of linguistic and textual forms, while functionalists see it as the ability to use appropriate discourse forms to accomplish desired ends. (SKC)

Examines the arguments that dominated the decision making before and after the Challenger accident. Concludes that the relationship between the public and technical spheres is more complicated than has been realized previously. (NKA)

Lists the initial readings to be codified in the public relations body of knowledge. Categories include foundations of public relations, organizational and managerial context, the communication and relationship context, public relations processes, elements and functions of professional practice, and contexts for professional practice. (MM)

Suggests that an emphasis on erotic images in women's magazines and on images of adventure, risk, and recreation in youth magazines tailored cigarette ads to the implicit and explicit desires of consumers, allaying their fears about the health effects of smoking. (MM)

Investigates the impact of hearing-impairment on selected interpersonal communication behaviors of mainstreamed students. Indicates that both hearing and hearing-impaired subjects had increased levels of anxiety when interacting with a target that was hearing-impaired. Hearing-impaired subjects also reported higher levels of trait communication…

Studies the communicator styles of superiors and subordinates who rank high in argumentativeness and low in verbal aggressiveness. Claims that corporate productivity is enhanced when organizations nurture employee independent-mindedness, and that an argumentative, low verbally aggressive organizational communication climate creates the freedom…

Offers a sequential model of futures research techniques that is applied to a hypothetical situation to indicate its applicability as a means by which public relations professionals can approach the task of saying today what may happen tomorrow. (SRT)

Offers a classroom-tested systematic procedure by which theories can be developed and tested that can be applied to a variety of communication phenomena. Provides a logical set of alternatives for theorizing about human communication events. Includes concrete examples about the theory-building process that reinforce everyday communication skills.…

Analyzes the rhetoric of the chief executive officer (CEO), Lee Iacocca, during the crisis at Chrysler, using the management roles proposed by H. Mintzberg. (SRT)