Genericization theory developed as a response to claims from outside of linguistics that generic use in brand names (for example, using Kleenex as a generic noun for all facial tissues, or Xerox for all photocopiers) is the result of marketing factors or misuse by consumers. This paper examines the linguistic factors that create an environment…

Presents author's realization that exposure to the literature of general semantics is not enough to permit already established intensional orientations to restructure themselves into extensional orientations. (TO)

Presents the author's point of view on the basic components of a curriculum theory. Discusses theory-building processes, sources of potential curriculum postures, and the author's own curriculum theory position. Aimed at stimulating more dialogue on the subject. (Author/EA)

Report on the Second Linguistic Orientation Course sponsored by the Institut fur deutsche Sprache (Institute for the German Language) and funded by the Volkswagen Foundation; held at Mannheim, West Germany, February 21-March 3, 1972. (RS)

Describes the goal of schooling as using whatever materials are at hand to facilitate the development of each person's epistemological skills. (Author)

Examines the connotations of the term black literature" and offers some thoughts as to the validity of the term. (RB)

Modified version of a talk given at Bloomington, Indiana on March 29, 1971. (VM)

Discusses the concept of semantic breeds"--a classification of persons according to the nature of their typical ways of thinking--and its implications for communication. (RD)