Explores methods of developing resistance to persuasion by extending the principles and techniques of attitude change. Implications for future research are noted. (MH)

Requests for reprints should be sent to: Norman N. Markel, Communication Sciences Laboratory, University of Florida, Gainesville, Florida 32601.

To make teachers more aware of certain linguistic skills possessed by black children, why they are important, and how they might be capitalized upon in the classroom, this report examines the manipulation of figurative devices within the black community. The discussion focuses on seven forms of communicative devices prevalent in black language:…

Stylistics, the art of making effective choices in writing, depends on synonymy. This means that writers, depending on the purpose, the audience, and the context of their messages, will rephrase those messages to improve their effectiveness. Paraphrasing messages to fit the needs of particular situations depends on a number of stylistic variables…

THIS MANUAL IS BASED ON THE HINDI DIALECT OF THE EDUCATED CLASSES OF UTTAR PRADESH. IT CONSISTS OF 40 LESSONS IN ROMANIZED SCRIPT. LESSONS ONE TO 17 CONCENTRATE ON SIMPLE CONVERSATIONS AND BASIC GRAMMATICAL CONSTRUCTIONS. LESSONS 18 TO 40 ARE DESIGNED TO ACQUAINT THE STUDENT GRADUALLY WITH MORE COMPLEX CONVERSATION AND WITH LITERARY STYLE. EACH…

THIS MANUAL IS BASED ON THE URDU DIALECT OF THE EDUCATED CLASSES OF PAKISTAN. IT CONSISTS OF 40 LESSONS IN ROMANIZED SCRIPT. LESSONS ONE TO 17 CONCENTRATE ON SIMPLE CONVERSATIONS AND BASIC GRAMMATICAL CONSTRUCTIONS. LESSONS 18 TO 40 ARE DESIGNED TO ACQUAINT THE STUDENT GRADUALLY WITH MORE COMPLEX CONVERSATION AND WITH LITERARY STYLE. EACH LESSON…

The ancient world, as exemplified in the theoretical writings of the Greek and Roman rhetoricians, directly influenced the teaching and practice of dictamen as taught for business, for the church, and for law in the Middle Ages and into the Renaissance. Prescriptions on how to communicate in the ancient world formed the core of preparation for the…

The functional theories of James Britton and M.A.K. Halliday are compatible in that they both (1) view language use as functional and situationally determined; (2) recognize a developmental process that involves learning the rules of use of the mature functions; (3) recognize a participatory role of language for doing and a spectatorial role for…

The dialect versus Standard English controversy continues in college composition courses. On the one hand, texts, handbooks, and workbooks usually emphasize Standard English while influential linguists point out the merits of dialectalism. One option for educators is to discuss alternatives in class. Students soon reject the extremes of…

SINCE LINGUISTS HAVE ONLY RECENTLY TURNED FROM GRAMMATICAL ANALYSIS TO CONSIDER THE ROLE OF LANGUAGE IN SOCIETY, THE STUDY OF MODERNIZATION HAS BEEN LEFT LARGELY TO SOCIAL SCIENTISTS WHO CAN HARDLY BE EXPECTED TO DEAL WITH LINGUISTIC QUESTIONS. LANGUAGE PROBLEMS, HOWEVER, ARE KNOWN TO PLAGUE DEVELOPING SOCIETIES. IN POST-INDEPENDENCE INDIA,…

This paper investigates the treatment of Japanese speech levels and styles (known as "keigo") in previous studies and discusses the problems involved. An attempt is made to reconstruct the classification of speech levels and styles in modern colloquial Japanese. Speech styles change according to age, social status, sex, and the…

The research methodology of this study is at least as important as the actual findings. For certain types of information seeking, directed conversations, or interviews, seem most desirable. Yet, although such conversations are easy to carry on with teachers, they are difficult to manage with 6-year-old children, especially when the interviewer is…

The purpose of this study was to determine the effects of instruction methods and choice of textbooks or teaching materials on the quality and style of writing found in college freshmen English examinations. Eighty male, native English-speaking students (40 taking courses in technical report writing at Oregon Technical Institute, 40 studying…

This book, geared particularly toward beginning college and university students, treats style within the framework of general language variation, the discussion focusing chiefly on linguistic differences (both written and spoken) observed in everyday life, rather than on those found in poetry and belles lettres. The discussion is divided between…