Reviews work on language contact phenomena in advertising. More emphasis is being placed on multilingual discourses in advertising and the ways in which these index identities, both of the products and services with which multiple cods are associated and of the consumers who peruse them. Also examines the various functions of different contact…

Offers lessons learned about working in multicultural and multilingual environments: (1) carefully plan communication requiring interpreters/translators; (2) strive for mutual knowledge creation; and (3) allow for sufficient time and process in workshops to support participants' need for clarification. (JOW)

Discusses various language border theories for the Belgian-Northern French area, and summarizes the results of 40 years of research into the development of the Romance-Germanic language border at large. Suggests that a late Roman Latin-Germanic opposition has functioned as a direct predisposition for the early medieval Romance-Germanic language…

Discusses transformation of the French language policy in Europe that in which the overt promotion of French as the European lingua franca was replaced with new policy promoting multilingualism. Examines the new policy in terms of its intentions and it effectiveness as an identity strategy. Suggests that not only does the policy exclude regional…

This report discusses the results of a questionnaire designed to determine how multilingual speakers in the Singapore context express their social identities through language; how they relate to their languages; and how they perceive the various English accents to which they are exposed. (34 references) (VWL)

Describes language policy under Franco, discusses the Catalan government's policies on language, contends that Catalan policies on language are morally permissible in a liberal-democratic society, and recommends the Catalan model for bi- or multilingual settings where governments want to be liberal but do not want or cannot afford going into a…

Juxtaposes postmodernist discourses on language, identity, and cultural power with historical forms of language inequalities grounded in the nation-state. Focuses on mixed legacies of language-state relations within the pluralist nation state, colonial and post-colonial language policies. Examines the concept of linguistic minority rights beyond…

Argues against Australia's One Literacy movement, which advocates for a singular, measurable, narrowly-defined, English-only literacy that is to be applied to all schooling in Australia. Calls for an alternative approach that involves mastery of multiple languages and systems, diverse modes, and plural meanings of literate practice in contemporary…

Investigates the nonverbal aspects of bilingual reading with 24 Chinese students who rated text segments for strength of imagery and emotional response. Provides insights into how the bilingual mind accomplishes the task of transforming images on a page into a message that allows the reader to enter and live in a created world. (NH)

When readers fail to relate to the cultural context of writers, gross misunderstanding results. When professional readers whose first language is English fail to enter the discourse of professional literary writers or authors who are bi- or multi-lingual and use English for literary creativity, blame is laid on the writers' 'poor' linguistic…

Argues against the widespread assumption that the English language in its role as lingua franca is a serious threat to national languages and to multilingualism. Supports this argument by making a distinction between "languages for communication" and "languages for identification." (Author/VWL)

The case of South Africa is implicative for language studies. Although there has been a growing sensitivity among some scholars and policy makers with respect to the need to address the historically disadvantaged condition of the African languages in South Africa, these developments have been over-shadowed, occurring within the context of the…

This paper contextualizes language tests in relation to educational and national language policies by demonstrating how these language measures may be used as mechanisms for affecting "de facto" language policies. This phenomenon is of special relevance given current controversies in nation states between multilingual and multicultural realities…

Studies on the effect of cooperative learning have demonstrated its efficacy in improving the cognitive and non-cognitive outcomes of schooling. However, it remains unclear what forms of cooperation are especially effective in multilingual contexts. This research examines the connection between positive goal interdependence and positive resource…

Research on the effect of bilingualism on third language acquisition was initially set in the framework of the study of potential differences between monolinguals acquiring a second language and bilinguals learning a third language. However, many authors have already started to concentrate on third language acquisition itself, and have…