A collection of 20 essays on creative problem solving in advertising and sales promotion considers the relationship between client and agency and the degree of creativity that is necessary or desirable for each side to bring to their collaboration. The different essays are fully illustrated and specifically focus on such areas as creativity in…

Some student activities using still and motion pictures in class work are described. In elementary grades, pupils brought in family photographs to illustrate concepts like "family" and "friendship" and then wrote stories centering around the pictures for their classmates to read. They made movies illustrating concepts like "light." When students…

This list of currently available films and filmstrips pertinent to instrumentation has been compiled from information solicited from many government and private sources. The 1969 compilation has been organized into the following eight categories: (1) principles of measurement and basic measurements; (2) analysis instrumentation; (3) automation and…

Procedures in developing a 66-minute film entitled "Natural Communities of Florida; Physical Factors and Distribution" and presented in this summary report. Production of the film was undertaken in an attempt to provide a more effective means of presenting basic ecological principles to students in introductory, college level biology courses. The…

Twelve films of successful Negroes were shown on a weekly basis to fifty-six black high school males. Sixty-two black males from the same school served as controls. Pretesting was done one month following the last film. Tests involved the measurement of reactions to anonymous whites and foreigners. Experimentals became more negative in their…

Suggestions are made concerning actions which local Committees on Employment of the Handicapped can engage in to help bring about public acceptance of handicapped persons and, particularly, to encourage more employment of the handicapped. Focused upon are disabled veterans, disabled disadvantaged, severely physically handicapped, mentally…

The western is the most popular and enduring of Hollywood forms. It is one embodiment of a traditional theme in American culture: the West as both Garden of natural dignity and innocence and also as treacherous Desert resisting the gradual sweep of agrarian progress and community values. Westerns have in common: a) history, America's past; b)…

Critical reviews of more than 600 environmental films selected from a field of several thousand are contained in this reference guide. Designed to provide a comprehensive selection of films covering all aspects of environmental affairs, from air pollution to wildlife, the guide is primarily user-oriented. It consists of two parts: a Review…

This study examined the nature of the anxiety reduction resulting from the administration of a film designed to reduce anxiety about snakes. One-hundred-sixty high school seniors viewed either a modeling film or a control film. As expected, the modeling group, compared to control subjects, experienced significantly greater decrements on…

Three assumptions underlie this book: that there is a crisis in communication in our time, that free communication between experts and the people is vital to the health of a democratic society, and that government is one of many agencies in our society which have immediate moral responsibility for action. The book explores one facet of this…

With emphasis on Canadian Indians, approximately 180 articles, books, research documents, films, newspapers, and periodicals are cited in this bibliography of resource materials for teachers of American Indian children. The 4 major categories represented by the materials are Indian education (background), cultural differences, history and…

Cataloging audiovisual materials consists of compiling depictive information which best describes the content and substance of the audiovisual (AV). Since the physical nature of AV's makes it necessary to limit access to them, the catalog entry should contain information which will reduce to a minimum the occasions when the handling of the AV is…

As an aid for teachers of adult basic education, this publication suggests ways to use the filmstrip "When Raymond Was Six" to greatest advantage. It offers possible questions for class discussion, and provides activities for additional learning experiences. The filmstrip may be used in a variety of ways, such as the following: as motivation for a…

AN INSTRUCTIONAL MODEL CALLED FOR A SIMULATED CLASSROOM SETTING IN WHICH A STUDENT TEACHER COULD PRACTICE NEW TEACHING BEHAVIORS UNDER SUPERVISION AND EXPERIENCE THE CONSEQUENCES OF HIS OWN BEHAVIOR. THE MODEL ALSO SPECIFIED THAT THE SUPERVISOR OF THE STUDENT TEACHER'S BEHAVIOR HAVE THE CAPABILITY FOR CONTROLLING THE CLASSROOM EVENTS WHICH FOLLOW…

A DEMONSTRATION PROJECT WAS BEGUN TO CREATE GROUP-PACED, PROGRAMED TELEVISION INSTRUCTION IN THE FORM OF A SHORT SERIES OF LESSONS DESIGNED TO ENABLE STUDENTS WITHIN A GIVEN TARGET POPULATION TO LEARN A SPECIFIC SET OF INSTRUCTIONAL OBJECTIVES. THREE GEOGRAPHY LESSONS WERE DEVELOPED THROUGH A PROCESS OF TESTING, REVISING, AND VALIDATING UNDER…